001: Welcome to the Brand Fortress HQ Podcast! Meet Your Hosts Jon, Mike, and Matt

01/23/24 • 28 min

Brand Fortress HQ: Amazon FBA Success Strategies

Ever wondered how a former Air Force member could soar to e-commerce success, or how a homemade slingshot salesman became an Amazon specialist? Buckle up as we (Jon Stojan, Matt Atkins, and Mike Kaufman) take you through our individual journeys and the entrepreneurial wisdom we've amassed along the way.
From airborne to online, Jon pulls back the curtain on the challenges and victories of transitioning to a booming six-figure e-commerce brand and launching an Amazon-focused marketing agency. Hear how Matt's decade-long infusion of e-commerce mastery shaped his approach to brand ownership, and be enthralled by Mike's trajectory from crafting slingshots to mastering Amazon's post-purchase nuances and list-building tactics.
This is the dojo for brand-building warriors seeking to fortify their presence on Amazon and beyond. Plus, we dive into the art of expanding beyond Amazon, tapping into the benefits of a dedicated audience, and the exponential power of niche networking in amplifying brand growth.
To cap it off in this debut episode, we dissect the strategy behind marketing to audiences that mirror your own, even if the product isn't part of your daily life. Familiarity breeds content—listener content, that is—as it simplifies customer communication and product selection. By involving customers in the product development journey, we reveal how you can turn an audience into co-creators, eagerly anticipating each launch. And if you're eager for more, our upcoming Amazon Tactics Tuesday episodes promise a treasure trove of strategies to elevate your brand. So tune in, take notes, and join us and our expert guests to catapult your brand to epic heights.

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com

⭐️ Want to help our show grow so we can continue bringing you the very best of guests and actionable content for your Amazon FBA business? We'd greatly appreciate if you took two minutes to give us a five star rating and review. Thank you!

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

Next Episode

002: Maximizing E-Commerce Success: Mastering Customer Lists and Engagement

Unlock the full potential of your e-commerce endeavors with our latest podcast episode, where we reveal the secrets behind managing a thriving 30,000-customer list. We delve into why this asset is your brand's backbone, ensuring successful product launches and solid market standing. It's not just about collecting names; it's about nurturing relationships that convert one-time buyers into loyal brand advocates. Get ready to learn how to utilize feedback for product refinement and why engaging your customer base is the key to more impactful product debuts.
Our conversation with co-hosts John Stojan, Mike Kaufman, and Matt Atkins takes a deep dive into the strategies that skyrocket customer opt-ins and build that all-important list. We'll share with you the magic behind a staggering 25% customer registration rate and the power of post-purchase marketing. Learn how postcard marketing, warranty registrations, and the art of offer presentation can make every customer interaction an opportunity to reinforce their bond with your brand. It's not just about reaching the numbers; it's about crafting an experience that makes every customer feel valued.
But we don't stop there – we go beyond the typical discount offers. Discover how to craft after-purchase incentives that forge a lasting connection with your audience and turn casual buyers into zealous brand advocates. Whether it's a well-tailored warranty or an irresistible giveaway, we'll show you how to make your offerings resonate with your brand's unique profile and your customer's desires. Join us in redefining customer engagement and building a robust, responsive buyer list that stands as a testament to your brand's success.

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

Brand Fortress HQ: Amazon FBA Success Strategies - 001: Welcome to the Brand Fortress HQ Podcast! Meet Your Hosts Jon, Mike, and Matt

Transcript

Speaker 100:00:00.381

All right . So this is our background episode for our first podcast for brand Fortress HQ , and what we're going to start off with is just giving a little bit of background on each of us . So my name is John Stogen . I'm the founder of First North Marketing , an Amazon focused marketing agency . We have Matt . If you want to introduce yourself real quick , Matt .

Speaker