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Brand Builders Lab with Suz Chadwick - 391. Simplify, Amplify, Automate

391. Simplify, Amplify, Automate

02/11/25 • 25 min

Brand Builders Lab with Suz Chadwick

Simplify, Amplify, Automate - That's the 2025 Vibe!

That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything!

We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk, she feels seen and heard.

I've been streamlining like a madwoman – think less about juggling multiple offers and more about giving clear paths: either you're in the Academy or the Accelerator. It's less hustle, more clarity for everyone involved. And hey, if you're one of those amazing souls needing a hand with this, you know BBA is your go-to!

Key Takeaways:

  1. Simplify everything! Whether it's your offerings, your client avatar, or the messaging – keep it tight. Make it undeniably clear who you serve and how. We're talking about going back to our brand strategy and getting even deeper with it.
  2. It's not just about doing more, it's about making what you already have reach further. Use ads, more podcast appearances, and of course, lots of content! We're working smarter, not harder, with the help of an awesome content manager.
  3. If you're dreaming of scaling up, automation is your best friend. We're refining our funnels, getting cozy with tools like Thrive Cart, and integrating ManyChat to handle those massive peaks in leads smoothly.
  4. Building a business isn't just strategies and systems – it's also about working on the personal growth front. We keep those limiting beliefs in check because thriving businesses start from within.

So here we are, simplifying, amplifying, automating our way through 2025, which means more time doing what we love with clients who are just the right fit.

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com

Instagram: www.instagram.com/suzchadwick

TikTok: www.tiktok.com/suzchadwick

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Simplify, Amplify, Automate - That's the 2025 Vibe!

That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything!

We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk, she feels seen and heard.

I've been streamlining like a madwoman – think less about juggling multiple offers and more about giving clear paths: either you're in the Academy or the Accelerator. It's less hustle, more clarity for everyone involved. And hey, if you're one of those amazing souls needing a hand with this, you know BBA is your go-to!

Key Takeaways:

  1. Simplify everything! Whether it's your offerings, your client avatar, or the messaging – keep it tight. Make it undeniably clear who you serve and how. We're talking about going back to our brand strategy and getting even deeper with it.
  2. It's not just about doing more, it's about making what you already have reach further. Use ads, more podcast appearances, and of course, lots of content! We're working smarter, not harder, with the help of an awesome content manager.
  3. If you're dreaming of scaling up, automation is your best friend. We're refining our funnels, getting cozy with tools like Thrive Cart, and integrating ManyChat to handle those massive peaks in leads smoothly.
  4. Building a business isn't just strategies and systems – it's also about working on the personal growth front. We keep those limiting beliefs in check because thriving businesses start from within.

So here we are, simplifying, amplifying, automating our way through 2025, which means more time doing what we love with clients who are just the right fit.

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com

Instagram: www.instagram.com/suzchadwick

TikTok: www.tiktok.com/suzchadwick

Previous Episode

undefined - 390. How to manage clients better & create great customer experiences in your business

390. How to manage clients better & create great customer experiences in your business

Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right?

I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But wait, there's more!

Takeaways:

  1. Nail the first impression with a stellar CRM
  2. Keep every conversation, every project update, right where you can see it. Plus, it’s a breeze to loop other team members in, ensuring everyone’s on the same page.
  3. Here’s a golden nugget – when you initially outline all possible services to your client at the start of your project, you plant seeds for future opportunities. They might come back a year later, ready to snag those extra services they initially passed on, thanks to your delightful portal that keeps everything in reach.
  4. Wrap up projects beautifully with automated surveys. Midway and post-project check-ins not only keep things on track but also garner those much-coveted testimonials.
  5. Personalisation is huge this year. Think surprise and delight – ways you can sprinkle joy in your client’s experience. Because remember, darling, your brand is as much about the feeling you evoke as it is about the service you deliver.

So, my fabulous listeners, how are you currently managing your client journey? Could adding or refining your CRM make things slicker and more joyful?

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com

Instagram: www.instagram.com/suzchadwick

TikTok: www.tiktok.com/suzchadwick

Next Episode

undefined - 392. The secret to Influence with Lucie Miller

392. The secret to Influence with Lucie Miller

Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place.

In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast.

Key Takeaways:

  1. Lucie flips the script on influence, showing us it’s not about manipulation but understanding what makes someone tick. It’s about co-creating experiences where both you and the person you wish to influence can win big – think of it as a mutual victory lap!
  2. Lucie reminded us of how important it is to show up and be visible. Proximity is power! You might be the best kept secret, but unless you’re out there, no one will know. It's time to step into the spotlight and let people know who you are and what you bring to the table.
  3. We all feel it – the discomfort of trying new things, especially when it comes to showing up online. Lucie shares that this feeling is completely normal and part of the process. Embrace the suck! Each small, uncomfortable step is teaching your nervous system that it’s safe to be out there, even if it feels like you’re stumbling.
  4. Trust in yourself is a game changer, whether it's public speaking or any other challenge. Lucy talks about preparing your mind for success and reframing those nerves into excitement. The spotlight isn't as scary as you think if you believe in your own magic.
  5. Authenticity draws people in like bees to honey. Being genuinely you, complete with all the quirks, is what truly influences. When you show up with open arms rather than a straight jacket, you’ll find your tribe who loves you for exactly who you are.

Lucie’s insights are a breath of fresh air, turning the idea of influence into something empowering and human. Whether you’re looking to lead, connect with your team, or captivate an audience, these nuggets of wisdom are here to help you do it in a way that feels genuinely you.

Connect with Lucie

Webiste: https://socially-constructed.com/

LinkedIn: https://www.linkedin.com/in/luciennemiller/

Instagram: https://www.instagram.com/lucie_socially_constructed/

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING

🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

LINKS:

Website: www.suzchadwick.com

Instagram: www.instagram.com/suzchadwick

TikTok: www.tiktok.com/suzchadwick

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