To Freelance, or Not to Freelance?

07/23/20 • 25 min

You've got a whopper of a project you need to deliver in a hurry. It needs words. Lots and lots of well-written words.
Should you call every freelance copywriter in town and beg for a slot in their schedule? Perhaps hit up a content agency instead? Or maybe you could bring the whole project in-house – and finally build that content team you've been talking about?
In this episode, Alan, Siân, Chris and Helen find a way through the complexities – and figure out when freelancers are the best option.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]

Previous Episode

Tame the Copywriting Trainer

What's the best way to turn a bunch of non-writers into competent copywriters?
The person commissioning a copywriting course has lots of choices to make. What topics should you build into the day? How do you find out what the team really needs? And what's the best way to make sure your people apply their new skills straight away?
In this episode, Alan, Siân and Chris find a way through the complexities – and figure out how to tame the trainer.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]

Next Episode

Boost the Value of Your Value Proposition

Messaging gets muddled when the value proposition is left to chance.
But what is it? What's it designed to do? And where's the, ahem, value, in creating one in the first place?
In this episode, Alan, Siân and Helen chew the value proposition fat – dispelling some myths (the value prop isn't a mission or vision statement), and explaining how to smuggle one past a reluctant boss.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]