Bourbon Pursuit - TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel

TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel

Explicit content warning

02/21/25 • 35 min

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.
Show Notes:

Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases
Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability
Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits
Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets
Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100%
Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association
Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed
Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin
Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof
A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery
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Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases
Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability
Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits
Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets
Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100%
Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association
Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed
Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin
Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof
A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery
Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

502 - This Is Bourbon Land with Chef Edward Lee

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we're here to talk about Chef Lee's new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit's versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores.
Show Notes:

Chef's Journey into Bourbon
The Evolution of 610 Magnolia
Culinary Trends and Innovations
Chef's New Book: Bourbon Land
The Importance of Kentucky Bourbon
The Changing Landscape of Bourbon
The Art and Science of Bourbon
Pairing Bourbon with Global Flavors
The Relationship Between Chefs and Bourbon
Craftsmanship in Bourbon Production
The Business of Bourbon
The Role of Chefs in Bourbon Culture
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Next Episode

Whiskey Quickie: Larrikin Bottled-In-Bond Bourbon Review

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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