Bourbon Pursuit

Every brand finds their path. Some will talk about their grains sourced right on their farm. Some will rely on a historical figure from decades ago. But for Rabbit Hole, it's been about being a modern brand. Kaveh Zamanian makes his return to the show to talk about how the brand has changed in the few years since we had him on last. We discuss how their brand and liquid has evolved, how they are reaching into new demographics, his take on their new series of high end innovations and collaborations and a past time favorite of all of ours, dusty hunting.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about being Fred Minnick
• Why don't you go by Doctor Z?
• Did you originally intend the distillery to be built for Fred to have a 24-hour fermentation sleepover?
• Is the location of the distillery challenged by location since it's in a popular location?
• What are you doing to keep up with demand?
• Are you positioning yourself as a modern brand?
• Has the consumer mindset changed over the past few years now that the brand has grown?
• How do you collect your demographic data?
• What approach are you taking that you have such a high female consumer-base?
• How were you able to create no market confusion with your expressions?
• Why do you have a fascination with malting?
• Can you tell from the malting process that something will work or do you have to see it all the way through?
• What makes your 10 year blend and the 16 year french oak release special?
• What does the Founder's Collection mean to you as this was introduced?
• How did you get hooked up with Starlino?
• Are there barriers to entry as you grow and expand into international markets?
• Are bartenders or stores the best way to spend your resources for getting to market?
• How has your dusty hunting collection going?
• Are you trying to recreate some of your favorite dusties?
• @rabbithole @kzrabbithole
• Support this podcast on Patreon

It's another great episode of The Bourbon Community Roundtable and this is the 82nd edition. Over the past few weeks Jack Daniel's has made its case against a dog toy manufacturer all the way to the Supreme Court. There's no better time than the present to have Brian Harra of Sipp'n Corn break it down into what this means for parody law and for anyone else trying to infringe on a trademark. Then we dive in with our first topic with expensive bottles of bourbon. I'm not talking secondary, I'm talking like $500 bottles. The idea came to me when I saw lots of people dismissing the new Daniel Weller release because it's 11 years old and only 4 proof points higher than Weller 12, but Buffalo Trace is putting a price tag that is 900% higher. Does bourbon need $500 bottles? In the second half we look at distillery tasting kits. Four Roses recently announced theirs and people are already getting amped up for it. However, many distilleries have done this in the past and failed. Has the time come when we could see this trend start to take off?

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about what distillery could overtake Buffalo Trace's Antique Collection.
• Talk about the Jack Daniel's case against the dog toy manufacturer.
• Does bourbon need $500 bottles?
• Do you think distillery tasting kits will take off?
• Why have tasting kits failed in the past?
• @breakingbourbon @drinkseelbachs @bourbonr @sippncorn
• Support this podcast on Patreon

• 00:00-The Lamb Diet and Bourbon Rituals
• 01:46-Celebrating 100 Episodes of Bourbon Pursuit
• 02:56-Whiskey Experimentation: The Debate on Oak Cubes
• 05:40-Reflections on a Decade of Bourbon
• 16:08-The Evolution of Bourbon Consumers
• 28:18-MGP's Market Shift and Future Directions
• 40:56-Exploring the Unique Distillery Experience
• 43:11-The Impact of MGP on the Whiskey Industry
• 46:01-Brand vs. Whiskey: What Drives Consumer Choices?
• 57:26-Pricing Strategies in the Whiskey Market
• 01:10:39-Celebrating Community and Connection in Bourbon
• Support this podcast on Patreon