370 - Evolving a Modern Bourbon Brand with Kaveh Zamanian of Rabbit Hole

08/11/22 • 60 min

Every brand finds their path. Some will talk about their grains sourced right on their farm. Some will rely on a historical figure from decades ago. But for Rabbit Hole, it's been about being a modern brand. Kaveh Zamanian makes his return to the show to talk about how the brand has changed in the few years since we had him on last. We discuss how their brand and liquid has evolved, how they are reaching into new demographics, his take on their new series of high end innovations and collaborations and a past time favorite of all of ours, dusty hunting.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about being Fred Minnick
Why don't you go by Doctor Z?
Did you originally intend the distillery to be built for Fred to have a 24-hour fermentation sleepover?
Is the location of the distillery challenged by location since it's in a popular location?
What are you doing to keep up with demand?
Are you positioning yourself as a modern brand?
Has the consumer mindset changed over the past few years now that the brand has grown?
How do you collect your demographic data?
What approach are you taking that you have such a high female consumer-base?
How were you able to create no market confusion with your expressions?
Why do you have a fascination with malting?
Can you tell from the malting process that something will work or do you have to see it all the way through?
What makes your 10 year blend and the 16 year french oak release special?
What does the Founder's Collection mean to you as this was introduced?
How did you get hooked up with Starlino?
Are there barriers to entry as you grow and expand into international markets?
Are bartenders or stores the best way to spend your resources for getting to market?
How has your dusty hunting collection going?
Are you trying to recreate some of your favorite dusties?
@rabbithole @kzrabbithole
Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about being Fred Minnick
Why don't you go by Doctor Z?
Did you originally intend the distillery to be built for Fred to have a 24-hour fermentation sleepover?
Is the location of the distillery challenged by location since it's in a popular location?
What are you doing to keep up with demand?
Are you positioning yourself as a modern brand?
Has the consumer mindset changed over the past few years now that the brand has grown?
How do you collect your demographic data?
What approach are you taking that you have such a high female consumer-base?
How were you able to create no market confusion with your expressions?
Why do you have a fascination with malting?
Can you tell from the malting process that something will work or do you have to see it all the way through?
What makes your 10 year blend and the 16 year french oak release special?
What does the Founder's Collection mean to you as this was introduced?
How did you get hooked up with Starlino?
Are there barriers to entry as you grow and expand into international markets?
Are bartenders or stores the best way to spend your resources for getting to market?
How has your dusty hunting collection going?
Are you trying to recreate some of your favorite dusties?
@rabbithole @kzrabbithole
Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Whiskey Quickie: Buzzard's Roost Cigar Rye Review

On this Whiskey Quickie by Bourbon Pursuit, we review Buzzard's Roost Cigar Rye. This non-age stated rye is 105 proof and $75 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Next Episode

TWiB: Maker’s Mark Honors Marjorie Samuels, 11 American Whiskey Trends in 2022, Antheum Studios Present Assassin’s Creed Bourbon

It's This Week in Bourbon for August 5th 2022. An Israeli distillery makes country’s first Kentucky bourbon-style whiskey. Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles. Goose Island Bourbon County Stout announces 7 variants for this year's release.
Show Notes:

Revival Vintage Bottle Shop to Open New Location This Fall at North by Hotel Covington
High West announced its Protect the West initiative and Campfire Release
Maker’s Mark is honoring its co-founder, Marjorie Samuels, with the opening of a special permanent vestibule
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The World’s 10 Most Valuable Spirits Brands (2022)
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@revivalvintagespirits @drinkhighwest @makersmark @beveragedynamics @caskshare @breckdistillary @broncos @old_overholt_official @jimbeam @beamsuntory @antheumstudios
Support this podcast on Patreon