S2 Ep. 9 Laëtitia Vitaud and Albert Cañigueral – The Present (Future) of Work: Beyond Platforms

01/26/21 • 61 min

Today we have a fabulous duo of Future of Work experts with us, Albert Canigueral and Laetitia Vitaud. We chat about some of the key evolutions in this space, and how platforms contribute to crystalize trends in the continued unbundling of jobs. Albert Canigueral is Ouishare Connector for Spain and Latin America. In 2011 he founded the blog Consumo Colaborativo, becoming a reference in the platform economy in the Spanish-speaking world. He recently published the book ‘El trabajo ya no es lo que era’ – ‘Work Is Not What It Used To Be’ – a book about the future of work and workers. In short, he works as an explorer, consultant and disseminator in the field of platform economics. He is currently mainly focused on the future of work, the impact of digital platforms in cities and regulatory innovations. Laetitta Vitaud is a teacher-turned-entrepreneur and, like Albert, a key reference - both writer and speaker - about the future of work and consumption. She has her own newsletter about the future of work with a feminist perspective, Laetitia@work, is editor-in-chief of the HR media of Welcome to the Jungle and leads a media called Nouveau Départ with her partner and husband Nicolas Colin, who we previously had on the podcast. Laetitia is working with clients on how organizations, management, work space, and social protection are impacted by the unbundling of jobs and the empowerment of freelancers. In our conversations, we cover a lot of ground, where we focus on the apparent “innovation dilemma” that results from the gap in how the concept of work is evolving and the systems in place to protect a new age of independent workers with fragmented “careers”. We explore how worker tech and different scales of collective arrangements help platform workers gain agency and rebundle traditional worker benefits. While governments often seem helplessly stuck in the old paradigm, digital transformation is leading to new modes of organising at scale that depart from the industrial efficiency-based model, with workers starting to take matters in their own hands to organise collectively. Remember that you can find the show notes and transcripts from all our episodes on our Medium publication: https://platformdesigntoolkit.com/podcast-S2E9-Vitaud-Cañigueral To find out more about their work: > Albert’s Twitter: https://twitter.com/AlbertCanig > Laëtitia’s Twitter: https://twitter.com/Vitolae > Albert’s Website: https://www.albertcanigueral.com/ > Laëtitia’s Website: https://laetitiavitaud.com/ > Laëtitia’s Newsletter: https://laetitiaatwork.substack.com/ > Albert Cañigueral, El trabajo ya no es lo que era: Nuevas formas de trabajar, otras maneras de vivir, 2020 https://www.amazon.co.uk/El-trabajo-que-era-trabajar-ebook/dp/B08DT67CG8/ Other references and mentions: > Albert Cañigueral, The Digital Labour Market Under Debate, 2018: https://cotec.es/media/COTEC_PIA_Ouishare_WorkerTech_EN_ExecutiveSummary.pdf > Independent Workers' Union of Great Britain: https://iwgb.org.uk/ > Mastercard’s Digital Payments & Labs, Mastercard Labs for Financial Inclusion, and White Paper Media Consulting, The Gig Economy in East Africa, 2020: https://newsroom.mastercard.com/mea/files/2020/09/The-Gig-Economy-in-East-Africa-White-Paper.pdf > Happy Dev: https://happy-dev.fr/en/ > Cosme Collectif: https://collectif-cosme.com/projets/ > MyWay Spain: https://mywayspain.es/ > Hoxby: https://hoxby.com/ Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast Thanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: www.platformdesigntoolkit.com/music Recorded on 5 January 2021.

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S2 Ep. 8 Adrien Nussenbaum – Becoming Anything you want in the Platform Value Chain

In this episode we are speaking Adrien Nussenbaum, co-founder and U.S. CEO of Mirakl, a global leader in online marketplace solutions. Since graduating from HEC in Paris in 2001, Adrien's career has been focused on innovation, entrepreneurship and disruption. His background in corporate finance and management consulting has allowed him to support top Fortune 1000 companies in their strategic growth and transformation initiatives, including creating and leading FNAC's marketplace from 2008 to 2011. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow's economy: All Instant, a NY-based Instant Messaging platform sold in 2003, and SplitGames, an online video games marketplace, sold to FNAC in 2008. Along with co-founder Philippe Corrot, Adrien has built and led winning teams across the globe, created hundreds of jobs, and generated billions in sales for customers. In our boundaryless conversation, we cover the platform revolution from many angles, from how companies tackle digitalisation to how platforms contribute to breaking boundaries in space and time in an age of full information transparency. We also explore the necessary mindshifts, for example transcending the idea of competition, and realising that as a platform you need to "earn the right" to serve an ecosystem, turning competition into partnership.We also explore more generally what it means for brands to find a place in an API first, modularized economy, where suppliers and customers are aggregated and explain why the future of commerce may be in niches that require brands to meddle with the economy profoundly, leaving an opportunity space for incumbents that can transform as he cannot remotely shape everything directly from San Francisco. Adrien talks about some exciting examples among Mirakl's own clients, including members of the "platform pioneer club", where peer learning, opportunities to "plug in" to the ecosystem, and creating a sense of belonging are key. As a platform player, you can essentially choose to be "anything in the value chain", and that's an exciting future outlook. Remember that you can find the show notes and transcripts from all our episodes on our Medium publication: https://platformdesigntoolkit.com/podcast-S2E8-Adrien-Nussenbaum To find out more about Adrien's work: > Website: https://www.mirakl.com/ > LinkedIn: https://www.linkedin.com/in/anussenbaum > Twitter: https://twitter.com/adriennus Other references and mentions: > Mirakl Connect: https://www.mirakl.com/mirakl-connect/ > Stop Covid-19 Marketplace: https://stopcovid19.fr/ > Companies with platform businesses cases mentioned: AB InBev, Maison du Monde, 3M, Madewell > Aurora James' 15% pledge: https://www.forbes.com/sites/morgansimon/2020/12/21/aurora-james-is-helping-companies-invest-in-accountability-with-the-15-percent-pledge/?sh=2a56e3d78216 Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast Thanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: www.platformdesigntoolkit.com/music Recorded on 11 December 2020.

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S2 Ep. 10 Rita McGrath – Control and Coherence in the New Strategy Playbook

Today we’re joined by a true legend in the space of strategy, innovation and management: Rita Gunther McGrath. Rita is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. She is a best-selling author, speaker, and a longtime professor at Columbia Business School. Rita has received the number one achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. Join our conversation as we explore the positive and negative impacts of inflection points for organizations and markets. We uncover discovery-driven leadership, irreversible versus reversible decisions, responsibility towards local communities as a key principle for organizing value creation, and much more. This discussion testifies the true depth of the rabbit hole of the future of organizing! Remember that you can find the show notes and transcripts from all our episodes on our Medium publication: https://platformdesigntoolkit.com/Podcast-S2E10-RitaMcGrath To find out more about Rita’s work: > Website: https://www.ritamcgrath.com/ > Twitter: https://twitter.com/rgmcgrath > LinkedIn: https://www.linkedin.com/in/ritamcgrath/ > YouTube: https://www.youtube.com/user/rgmcgrath > Medium: https://rgmcgrath.medium.com/ Other references and mentions: > Boundaryless whitepaper (2020), New Foundations of Platform-Ecosystem Thinking — Designing Products and Organizations for a changing world, https://platformdesigntoolkit.com/DOWNLOAD-NF > Reid Hoffman, Ben Casnocha, Chris Yeh, The Alliance: Managing Talent in the Networked Age, 2014: https://www.amazon.com/Alliance-Managing-Talent-Networked-Age/dp/1625275773 > Healthy San Francisco: https://healthysanfrancisco.org/ > Peter Turchin, “Intra-Elite Competition: A Key Concept for Understanding the Dynamics of Complex Societies”, 2016: http://peterturchin.com/cliodynamica/intra-elite-competition-a-key-concept-for-understanding-the-dynamics-of-complex-societies/ > Rita McGrath, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen, 2019: https://www.amazon.com/Seeing-Around-Corners-Inflection-Business/dp/0358022339/ Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast Thanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: www.platformdesigntoolkit.com/music Recorded on 12 January 2021.