Ep. 05 Ana Andjelic - Brands in transition: the sociology of ecosystems
04/13/20 • 39 min
In this episode, we talk to Ana Andjelic, a Strategy Executive and Doctor of Sociology working on business strategy, marketing, and organizational transformation. Ana has worked with top global advertising agencies and has also worked on the brand-side as a chief marketing executive. In the context of the collaborative economy boom of early 2010, Ana wrote thoughtful reflections on the Guardian and other news outlets. She recently came back to our attention for her brand new newsletter “The Sociology of Business” where she explores the transformation of retail, modern brand building, and how new social and cultural patterns impact the business.
We talk about the changing relationship between brands and consumers, what role culture plays in this transformation, and how technology can help - but never fully replace - human interaction. Our conversation also included in-depth reflections about how brands are reacting to the current context of COVID-19 and about the increasing need for empathy and social responsibility in these turbulent times.
Read more on our Medium story here https://stories.platformdesigntoolkit.com/
Here are some important links from the conversation:
> Ana’s insightful newsletter “The Sociology of Business”, https://andjelicaaa.substack.com/
> Ana’s Twitter: @andjelicaaa
Brands mentioned that are engaging closely with customer communities:
> Glossier, an example of a platform for the community activity that is happening around the beauty products: https://www.glossier.com/, https://intothegloss.com/
> Rapha for cycling communities: https://www.rapha.cc/
> Track smith running brand: https://www.tracksmith.com/
> Outdoor voices:https://www.outdoorvoices.com/
Other topics mentioned:
> Benedict Anderson, Imagined Communities: Reflections on the Origin and Spread of Nationalism, https://www.goodreads.com/book/show/399136.Imagined_Communities
> Some concepts from Japanese culture inspiring the west: Omotenashi, Kintsugi, Wabi-Sabi
> Demna Gvasalia, Georgian fashion designer, currently the creative director of Balenciaga https://en.wikipedia.org/wiki/Demna_Gvasalia
In this episode, we talk to Ana Andjelic, a Strategy Executive and Doctor of Sociology working on business strategy, marketing, and organizational transformation. Ana has worked with top global advertising agencies and has also worked on the brand-side as a chief marketing executive. In the context of the collaborative economy boom of early 2010, Ana wrote thoughtful reflections on the Guardian and other news outlets. She recently came back to our attention for her brand new newsletter “The Sociology of Business” where she explores the transformation of retail, modern brand building, and how new social and cultural patterns impact the business.
We talk about the changing relationship between brands and consumers, what role culture plays in this transformation, and how technology can help - but never fully replace - human interaction. Our conversation also included in-depth reflections about how brands are reacting to the current context of COVID-19 and about the increasing need for empathy and social responsibility in these turbulent times.
Read more on our Medium story here https://stories.platformdesigntoolkit.com/
Here are some important links from the conversation:
> Ana’s insightful newsletter “The Sociology of Business”, https://andjelicaaa.substack.com/
> Ana’s Twitter: @andjelicaaa
Brands mentioned that are engaging closely with customer communities:
> Glossier, an example of a platform for the community activity that is happening around the beauty products: https://www.glossier.com/, https://intothegloss.com/
> Rapha for cycling communities: https://www.rapha.cc/
> Track smith running brand: https://www.tracksmith.com/
> Outdoor voices:https://www.outdoorvoices.com/
Other topics mentioned:
> Benedict Anderson, Imagined Communities: Reflections on the Origin and Spread of Nationalism, https://www.goodreads.com/book/show/399136.Imagined_Communities
> Some concepts from Japanese culture inspiring the west: Omotenashi, Kintsugi, Wabi-Sabi
> Demna Gvasalia, Georgian fashion designer, currently the creative director of Balenciaga https://en.wikipedia.org/wiki/Demna_Gvasalia
Previous Episode
Ep. 04 John Robb - Beyond markets: sense-making and organising, in a world of open networks
In this episode, we have a Boundaryless Conversation with John Robb, the owner and principal analyst for the monthly Global Guerrillas Report, that covers the intersection of War, Politics, and Technology. Its goal is to provide people with the frameworks needed to make sense of our relentlessly chaotic world. In other words, John helps people think clearly at a time when that kind of help is in short supply.
In our conversation with John, we explore how the rapid power shifts we're witnessing towards open source, and self-organizing networks are going to change the way we organize society and the economy.
We touched upon the fact that the emergent future of organizing may not disrupt or obsolete the existing markets, but rather coexist, and that there's no way we can get away with ignoring the question concerning technology as society literally "becomes a technological artefact" as John said.
Read more on our Medium story here
Here are some important links from the conversation:
> John’s patreon page https://www.patreon.com/johnrobb
> David Ronfeld, Tribes, Institutions, Markets and Networks, https://www.rand.org/content/dam/rand/pubs/papers/2005/P7967.pdf
> John Arquilla, David Ronfeldt (eds): Networks and Netwars, The Future of Terror, Crime, and Militancy, https://www.rand.org/pubs/monograph_reports/MR1382.html
> Marshall McLuhan, whose ideas were frequently mentioned in the conversation: https://en.wikipedia.org/wiki/Marshall_McLuhan
> The Cynefin Framework for Simple, Complicated, Complex and Chaotic domains, https://www.youtube.com/watch?v=N7oz366X0-8
> Examples of games mentioned that allow modifications to be developed in the kind of open-source community: Fallout and Skyrim: https://fallout.bethesda.net/en/; https://elderscrolls.bethesda.net/en/skyrim
> Code Academy, https://www.codecademy.com/
> Cameo, a new platform for getting personalised messages from celebrities, https://www.cameo.com/
> The company where John in 1996 wrote the report “personal broadcast networks” https://go.forrester.com/
> How to Run a City Like Amazon and Other Fables, a multi-author future fiction imagining cities being run by different companies https://shop.meatspacepress.com/product/how-to-run-a-city-like-amazon-and-other-fables
Music by liosound. Recorded on March 26th 2020Next Episode
Ep. 06 Michel Bauwens - Commons-based peer production at the edge of a chaotic transition
In this with Michel Bauwens, we explore both the Epistemological and Political/Regulatory layers of the transition from the “old” to the “new” ways of organising society. We dig into concepts like “trans-national institutions” and explore the changes we could expect in both regional and international governance of the economy and society.
Michel Bauwens is founder and director of the P2P Foundation, research director of CommonsTransition.org (a platform for policy development aimed toward a society of the Commons) and a founding member of the Commons Strategies Group.
Michel is a real lighthouse when it comes to collaborative, commons-based production models and works tirelessly since more than a decade in collaboration with a global group of researchers in the exploration of peer production, governance, and property.
Here are some important links from the conversation:
> Michel Bauwens, Corona and the Commons http://liminal.news.greenhostpreview.nl/2020/03/23/corona-and-the-commons/
> Michel Bauwens and Jose Ramos, “The pulsation of the commons: The temporal context for the cosmo-local transition” (Draft), https://docs.google.com/document/d/1sHhuecKxfB8HRH8o9aOfdlKNqaPQ8lc91502FXXv8e4/edit#heading=h.99i7fcsrn7tf
> Bologna regulation for the care and regeneration of the urban commons, https://wiki.p2pfoundation.net/Bologna_Regulation_for_the_Care_and_Regeneration_of_Urban_Commons
> P2P Accounting for Planetary Survival - Commons Transition, https://commonstransition.org/p2p-accounting-for-planetary-survival/
> REPORTING 3.0, https://reporting3.org/
> Robert I. Moore (2000), The First European Revolution: 970-1215, https://www.goodreads.com/book/show/712195.The_First_European_Revolution
> Bernard A. Lietaer, The Mystery of Money, https://www.goodreads.com/book/show/8198838-the-mystery-of-money
> Material flow accounting, https://en.wikipedia.org/wiki/Material_flow_accounting
> David Ronfeldt, Tribes, Institutions, Markets and Networks, https://www.rand.org/content/dam/rand/pubs/papers/2005/P7967.pdf
> Jamie Wheal in Rebel Wisdom: War on Sensemaking 3, The Infinite Game, https://youtu.be/mQstRd7opv4
> French land trust “Terre des Liens”, https://terredeliens.org/
> Bernard Stiegler, The Neganthropocene, https://www.goodreads.com/book/show/40203892-the-neganthropocene
Music by liosound.Recorded on March 31st 2020
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/boundaryless-conversations-podcast-211286/ep-05-ana-andjelic-brands-in-transition-the-sociology-of-ecosystems-23130338"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to ep. 05 ana andjelic - brands in transition: the sociology of ecosystems on goodpods" style="width: 225px" /> </a>
Copy