How to Figure out Your Value And Competitive Edge - Episode 12

03/21/23 • 18 min

Let’s say, right before a sale, a potential customer asks, “You sound great but why should I pick you over these guys?”.
Do you have a good answer? Hell, do you have an answer at all?
If you don’t, you’re in luck. I’m going to show you step by step how to come up with a kick-ass response.
Today’s episode is...
How to Figure out Your Value And Competitive Edge
What happens in this episode?
This episode will highlight, yet another important, step in the “No B.S. Start-Up Checklist”. Specifically, I’m going to explain how to identify the most important reasons customers should do business with you.
Why is this episode so important?
Because deep down the main reason many of you won’t start a business is because you’re scared of rejection. You’re scared that you can’t compete with people that are bigger than you, more successful, more experienced than you, etc. But I’m going to show you that none of that really matters once you understand your true value in the marketplace.
Episode Highlights

Figuring out your true value often comes from redefining your “weaknesses'' as strengths. Example: Don’t think of yourself as “inexperienced”. Instead, you can say that you “approach every job from a fresh perspective, in order to create solutions that are uniquely customized to your client’s needs”.
You can also find a competitive edge simply by identifying common complaints customers generally have when doing business with someone else.

IMPORTANT NOTE

Don’t forget to grab your copy of the No B.S. Start-Up Checklist + Guidebook at https://www.chrisellis.tv/checklist
As a good friend said in this episode I’m “Crazy for giving it out for free. It’s good”. LOL.
Also, please share this link with friends, family, coworkers, social media timeline, etc.
Help me with my mission is to make entrepreneurship a basic life skill by helping distribute this simple 7-step checklist far and wide!!!
Thanks for listening to Boss Talk and I’ll see you next episode.
P.S. Please remember to share this episode with a friend. I really appreciate you.

Figuring out your true value often comes from redefining your “weaknesses'' as strengths. Example: Don’t think of yourself as “inexperienced”. Instead, you can say that you “approach every job from a fresh perspective, in order to create solutions that are uniquely customized to your client’s needs”.
You can also find a competitive edge simply by identifying common complaints customers generally have when doing business with someone else.

Previous Episode

The First Step to Creating ANY Business ASAP (Getting “Pitch Ready”) - Episode 11

"Can you create a successful business while avoiding interactions with strangers?"
NOPE!
But new business owners are somehow convinced they can. Because of that, I made this episode to set the record straight once and for all. CONVERSATION CREATES CUSTOMERS.

Today’s episode is...

The First Step to Creating ANY Business ASAP (Getting “Pitch Ready”)

What happens in this episode?

In this episode I cover the first and most important step in the No B.S. Start-Up Checklist... Make Your Business Idea “Pitch-Ready”.

Why is this episode so important?

Conversation creates customers and this episode explains three simple but powerful things you can do to help you engage potential customers in the kind of conversation that will... GET. YOU. PAID.

Episode Highlights / Recommendations

You’ve got to create a Boss Ass Introduction to yourself that clearly explains your product and service.
If you’re going to start your business ASAP you’ve got to turn your big ideas to simple “starter products / services”.
Don’t underestimate the power of knowing the ins and outs of how you provide your service from start to finish. People will quiz you!

IMPORTANT NOTE

Don’t forget to grab your copy of the No B.S. Start-Up Checklist + Guidebook at https://www.chrisellis.tv/checklist

As a good friend said in the first episode of this season, “[I'm] Crazy for giving it out for free. It’s good”. LOL.

Also, please share this link with friends, family, coworkers, social media timeline, etc.

Help me with my mission is to make entrepreneurship a basic life skill by helping distribute this simple 7-step checklist far and wide!!!

Thanks for listening to Boss Talk and I’ll see you next episode.

P.S. Please remember to share this episode with a friend. I really appreciate you.

Next Episode

Figure Out The Money Stuff BEFORE Starting! (Part 1) - Episode 13

Being an entrepreneur can feel like a constant game of “Good News / Bad News”.
Good News: You made your first sale!!!
Bad News: After all the expenses you lost money.
Fortunately, your friendly neighborhood business coach is here to show you how you can create a profitable business structure before you even launch.
Today’s episode is...
Figure Out The Money Stuff BEFORE Starting! (Part 1)
What happens in this episode?
This episode will highlight, yet another important, step in the “No B.S. Start-Up Checklist”. I’m going to show you how to figure out ALL THE SPECIFICS related to your sales and delivery of your product or services. This is actually going to be a two part episode, ‘cause I don’t want to short-change you with just one episode.
Why is this episode so important?
Because you don’t want to do all the work of launching a business, only to go broke and end up back at your dead end job one year later. I feel like that’s a good enough reason to listen to this episode. LOL
Episode Highlights

Sometimes it can be tough to know what to charge, but it becomes a lot easier to figure it out once you decide what your “standard service” is.
If your business isn’t profitable PER CUSTOMER, then you probably have a bad business model.
You have to price your product / services based on every activity you do, not just the ones that directly involve your customers. Otherwise you’re undercharging for your services.