Why Pinterest + YouTube Still Matter in 2025

04/22/25 • 16 min

Boost Your Visibility | Grow Small Business with Brenda Eckhardt

If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.

You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.

This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found.

🎯 What you’ll learn:

Why Pinterest and YouTube are powerful long-game tools (even with low follower counts)
How they differ from Instagram and Facebook’s “post it and forget it” cycle
What it means to stack your digital footprint
How to turn past Reels into evergreen content that gets seen
A simple quarterly strategy to optimize visibility without burnout

✨ BONUS: I walk you through 3 steps to repurpose your best content and get found on Google—no extra content needed.

💡 Free Resource Mentioned:
👉 Download the Content Clarity Planner to simplify your posting strategy and show up with intention.

📍Let’s Connect:
Marketing IG: @boostyourvisibility
Photography IG: @brendaeckhardt
Website + Coaching: brendaeckhardt.com

🎧 Like what you hear? Follow the show and leave a review—it helps more small business owners find this content.

📥 Grab your free Content Clarity Planner
📸 Connect on Instagram
🌐 Explore free resources + programs
💬 Ready to grow your business with clarity and less stress? Apply to work with me

Send us a text

If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.

This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found.

🎯 What you’ll learn:

Why Pinterest and YouTube are powerful long-game tools (even with low follower counts)
How they differ from Instagram and Facebook’s “post it and forget it” cycle
What it means to stack your digital footprint
How to turn past Reels into evergreen content that gets seen
A simple quarterly strategy to optimize visibility without burnout

✨ BONUS: I walk you through 3 steps to repurpose your best content and get found on Google—no extra content needed.

💡 Free Resource Mentioned:
👉 Download the Content Clarity Planner to simplify your posting strategy and show up with intention.

📍Let’s Connect:
Marketing IG: @boostyourvisibility
Photography IG: @brendaeckhardt
Website + Coaching: brendaeckhardt.com

🎧 Like what you hear? Follow the show and leave a review—it helps more small business owners find this content.

📥 Grab your free Content Clarity Planner
📸 Connect on Instagram
🌐 Explore free resources + programs
💬 Ready to grow your business with clarity and less stress? Apply to work with me

Previous Episode

Why Clients Are Taking Longer to Book in 2025 (And How to Stay Visible)

Send us a text

Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you:

People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise.
History shows that lowering prices during uncertainty often backfires. Instead, focus on maintaining your prices while enhancing your value.

In this episode, I share my personal experience navigating economic shifts, including how I pivoted my photography business in 2010 when others resisted change. While competitors clung to outdated methods, I adapted to meet evolving customer needs—and thrived.Key Takeaways:

Why the middle market disappears during economic uncertainty.
How to stay visible, consistent, and authentically connected to customers.
The importance of listening to your customers instead of competitors.

Ready to stay consistent with your marketing through uncertainty?

Download my free Content Clarity Calendar from the show notes and position yourself as the steady, confident business that discerning customers are seeking right now.

🎧 Like what you hear? Follow the show and leave a review—it helps more small business owners find this content.

📥 Grab your free Content Clarity Planner
📸 Connect on Instagram
🌐 Explore free resources + programs
💬 Ready to grow your business with clarity and less stress? Apply to work with me

Boost Your Visibility | Grow Small Business with Brenda Eckhardt - Why Pinterest + YouTube Still Matter in 2025

Transcript

Brenda Eckhardt00:00:00.066

Welcome back. I'm so glad you're here. This episode, it might just be the gut check that you need. Today, we're going to talk about a couple of platforms that don't necessarily have the dopamine hit that others do. And those are Pinterest and YouTube. Oftentimes people wonder, do they even matter? Why would I bother as a small business, local service-based business? And we're