How to Unlock Sponsorships to Turn Your Podcast into Profit - BM446

10/30/24 • 32 min

How can you monetize your podcast, even with a small audience?
In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy.
Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!

Key Takeaways:

Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.
Sponsor Strategically: Start with local brands or partners you already know.
Leverage Your Own Products: Use your podcast to promote your own services, books, or products.
Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.
Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.

Tune in now to discover practical, step-by-step strategies for monetizing your podcast.
Connect with Traci
LinkedIn: https://www.linkedin.com/in/tracilongdeforge/

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Want a copy of “10 Smart Ways to Make Money with Your Nonfiction Book?”

Key Takeaways:

Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.
Sponsor Strategically: Start with local brands or partners you already know.
Leverage Your Own Products: Use your podcast to promote your own services, books, or products.
Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.
Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.

Tune in now to discover practical, step-by-step strategies for monetizing your podcast.
Connect with Traci
LinkedIn: https://www.linkedin.com/in/tracilongdeforge/

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Want a copy of “10 Smart Ways to Make Money with Your Nonfiction Book?”

Previous Episode

How to Unlock the Power of Partnerships to Boost Your Book Sales - BM445

Have you ever considered leveraging joint venture partnerships to amplify your book's reach?

This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.

From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales.
Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.

Key Takeaways:

Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners.
Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your book's target audience.
Preparing for Partnerships: Discover the essential components authors need to have in place before embarking on joint venture collaborations to ensure success.
Effective Collaboration: Understand the importance of clear communication and due diligence in forming strong, reliable joint venture partnerships.
Leveraging Technology: Explore various platforms and tools that can assist in managing and tracking joint venture activities efficiently to maximize results.

Tune in to unlock the potential of joint venture partnerships and elevate your book's marketing strategy to new heights.

Go to Danny's website to sign up for his live training: A 3-step process to build six successful JV partnerships that can generate seven figures of revenue for your business (without advertising or sleazy selling).

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Want a copy of “10 Smart Ways to Make Money with Your Nonfiction Book?”

Next Episode

Virtual Presentation Mastery: How to Engage and Captivate Your Audience - BM447

Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience?

This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations.

Learn the key elements of a successful virtual presentation, from understanding your audience to using engaging visuals and mastering your voice.

Key Takeaways:

Engagement Strategies: Discover practical tips for engaging your audience online.
Preparation Essentials: Learn the importance of preparation by defining your goals, understanding your audience, and organizing your presentation for maximum impact.
Visual Communication: Discover how visuals can enhance virtual presentations and learn the best ways to use PowerPoint to support your message without overwhelming your audience.
Voice and Delivery: Learn how recording your presentation can help you improve your voice and delivery, so you appear confident and engaging.
Dealing with Anxiety: Discover ways to manage presentation anxiety by realizing your audience supports you and is focused on hearing your message.

Tune in to master the art of virtual presentations and connect with your audience like never before.
Download "Engaging Your Virtual Audience"

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Want a copy of “10 Smart Ways to Make Money with Your Nonfiction Book?”

Book Marketing Mentors - How to Unlock Sponsorships to Turn Your Podcast into Profit - BM446

Transcript

Susan Friedmann [00:00:00]:
Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters. Every week, I introduce you to a marketing master who will share their expertise to help you market and sell more books.
Today, my special guest is Tracy DeForge. With over 30 years in broadcast media, executive management, and consulting for Fortune 500 companies, Tracy founded Produce Your Podcast, a leading podcast consulting ag