How to Unleash Your Creativity and Build Your Brand with Rachel Pesso
06/15/20 • 42 min
What’s up, babe?! Happy Monday! I am so excited to be back with you! Today, we get to talk about developing our personal brand, tapping into our feminine energy, and unleashing our creativity. If you’ve ever felt unsure about your brand, content creation, or whether you need to pivot in your business — I promise you — this episode is for you! Today's guest is one of my dear friends, Rachel Pesso, and trust me — you’re gonna want to take notes on this one. Everything she says is perfection, and she’s such a boss babe. Get ready for an amazing episode!
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Who is Rachel Pesso?
Rachel Pesso is a brand storyteller, designer, and art director. She designs beautiful websites to showcase your big vision. With 10+ years of experience, Rachel blends high-level strategy, collaboration, and deep love to design who you are online. Her recent clients include Lori Harder, Laverne Cox (Orange is The New Black), and Jadah Sellner. Each woman is a trailblazer, leveraging her voice to create an irresistible impact in a world that deeply desires it.
What I love so much about Rachel is that she takes something like branding and marketing and she turns it into an incredibly soulful experience. Babe, you’re going to love this episode.
_________________________________________________________________________
In This Episode, You Will Learn...
- Why breaking your routines and letting go of structure can let you be more creative and productive
- How to tap into your feminine energy and be open to receive
- How branding works and what it does for your clients
- Simple steps to develop and understand your brand before you begin creating
- The importance of understanding that your business may pivot and why that’s exciting and natural
- Tools and rescuers to start building your own brand
- Why vulnerability is a path to deep connection, even in business
- How to showcase your brand message on your website vs. social media
- What things you should invest in when starting your website
_________________________________________________________________________
Get into Rachel's Vortex:
Instagram | Facebook | Website
Be Boldly Courageous with Melissa:
What’s up, babe?! Happy Monday! I am so excited to be back with you! Today, we get to talk about developing our personal brand, tapping into our feminine energy, and unleashing our creativity. If you’ve ever felt unsure about your brand, content creation, or whether you need to pivot in your business — I promise you — this episode is for you! Today's guest is one of my dear friends, Rachel Pesso, and trust me — you’re gonna want to take notes on this one. Everything she says is perfection, and she’s such a boss babe. Get ready for an amazing episode!
_________________________________________________________________________
Who is Rachel Pesso?
Rachel Pesso is a brand storyteller, designer, and art director. She designs beautiful websites to showcase your big vision. With 10+ years of experience, Rachel blends high-level strategy, collaboration, and deep love to design who you are online. Her recent clients include Lori Harder, Laverne Cox (Orange is The New Black), and Jadah Sellner. Each woman is a trailblazer, leveraging her voice to create an irresistible impact in a world that deeply desires it.
What I love so much about Rachel is that she takes something like branding and marketing and she turns it into an incredibly soulful experience. Babe, you’re going to love this episode.
_________________________________________________________________________
In This Episode, You Will Learn...
- Why breaking your routines and letting go of structure can let you be more creative and productive
- How to tap into your feminine energy and be open to receive
- How branding works and what it does for your clients
- Simple steps to develop and understand your brand before you begin creating
- The importance of understanding that your business may pivot and why that’s exciting and natural
- Tools and rescuers to start building your own brand
- Why vulnerability is a path to deep connection, even in business
- How to showcase your brand message on your website vs. social media
- What things you should invest in when starting your website
_________________________________________________________________________
Get into Rachel's Vortex:
Instagram | Facebook | Website
Be Boldly Courageous with Melissa:
Previous Episode
Amplify Melanated Voices
Hey, babe. I want to get really real and personal in this episode. I want to talk about the Black Lives Matter movement with the murder of George Floyd and how this movement is changing my life and the world. This movement is calling us to go deeper into our own work, look at our shadows, and examine our belief systems. No one is immune to this. It doesn't matter who you are. Racism systemic issue that starts with us, and it's our duty to get educated and help change happen.
I am 100% committed to using my privilege for good and to help support the Black Lives Matter movement, to amplify melanated voices, and really to just give more women of color a platform and an opportunity to share their voice and their gifts. I sincerely hope that you'll join me in listening, learning, and amplifying the voices that deserve to be heard.
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In This Episode You Will Learn...
- The importance of educating ourselves about racial issues and listening to melanated voices
- Why racism can be unintentional and how we can be intentional to stop it
- How this movement has helped examine my own silence, discomfort, and ignorance
- Why "not seeing color" is problematic
- The importance of having difficult conversations right now
- Why content creators and entrepreneurs have a responsibility to amplify voices that deserve to be heard
- The importance of diversification in your business, community, and the content you consume
- Why you should watch Just Mercy right now
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Be Boldly Courageous with Melissa:
Next Episode
The Life Lessons I Learned From Celebrity Jamie Foxx
Hey babe! Welcome back to the Boldly Courageous podcast! I am so grateful that you are here, and I am so pumped for this podcast episode because I've wanted to tell this story for so long, and I haven't really shared it with very many people. This episode is all about the life and business lessons that I learned from a conversation with Jamie Foxx. Yes, the Jamie Foxx — celebrity, actor, musician, the list goes on. I can't wait to tell you the full story and how it changed my perspective on celebrities, self-worth, and what it truly means to connect with someone. Let's jump in!
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In This Episode You Will Learn...
- Why the greatest gift you can give anyone is your genuine presence
- Why putting someone on a pedestal is dangerous for you and that person
- The importance of understanding that celebrities or role models are also humans who make mistakes
- My experience with imposter syndrome and self-doubt
- The difference between connecting with people and competing with people
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Be Boldly Courageous with Melissa:
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