#583: The Basics of Success in Business - Nathan Holrtiz
09/06/22 • 41 min
Nathan Holritz has been in the photography industry for over 20 years - as a wedding photographer, editing company owner, and podcast host. Nathan not only helped build one of the most prominent wedding photography brands in the Chattanooga, Tennessee market, but went on to build a multi-million dollar brand in Photographer's Edit. Listen in as he shares what he's learned about the most important principles behind building a successful business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Key Takeaways:
- Consider where you want to go (4:40)
- Position Yourself Against Your Competition (10:48)
- Communicate Your Position, Clearly and Simply (16:50)
- Establish Systems (for Efficient Workflow) (20:16)
- Focus on the Proactive vs Reactive (23:05)
- Learn to Embrace and Utilize Numbers (31:53)
Links:
https://www.photographersedit.com
https://www.instagram.com/photogsedit
https://www.noobieconference.com
Nathan Holritz has been in the photography industry for over 20 years - as a wedding photographer, editing company owner, and podcast host. Nathan not only helped build one of the most prominent wedding photography brands in the Chattanooga, Tennessee market, but went on to build a multi-million dollar brand in Photographer's Edit. Listen in as he shares what he's learned about the most important principles behind building a successful business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Key Takeaways:
- Consider where you want to go (4:40)
- Position Yourself Against Your Competition (10:48)
- Communicate Your Position, Clearly and Simply (16:50)
- Establish Systems (for Efficient Workflow) (20:16)
- Focus on the Proactive vs Reactive (23:05)
- Learn to Embrace and Utilize Numbers (31:53)
Links:
https://www.photographersedit.com
https://www.instagram.com/photogsedit
https://www.noobieconference.com
Previous Episode
#582: How to Use Personal Style to Attract Ideal Clients - Willow & Kameron Vogt
"All that to say, we are always thinking of new ways to help you tell your brand’s story more effectively through the clothes that you wear. It might not be your first thought when it comes to your brand messaging, but we know that your clients are making subconscious judgments based on it, and it’s probably what Willow and I will be talking about as we are brushing our teeth tonight."
We all have personal preferences when it comes to the clothing we wear, but what if those preferences don’t align with the client we’re trying to attract? Listen in to this conversation with Willow and Kameron Vogt to learn how to dress to attract your ideal client - and look good doing it!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Willow and Kameron's brand position (1:42)
Why has there been a shift in the photography industry from professional attire to more casual attire? (6:32)
What is the difference between a brand stylist and a personal stylist? (10:13)
What is the value of hiring a brand stylist? (13:00)
What if I can't afford expensive, name-brand clothing and accessories? (18:16)
Elements for choosing the right clothing (20:27)
- Appropriate fit of clothing
- Choose colors that fit the market you're targeting
3 things photographers can do now to elevate their brand's style (24:50)
- Conduct an ideal client analysis
- Create 3 "fall-back" outfits based on the client analysis
- Invest in 1 statement piece if needed for your client base
Why it is important to prioritize clients versus our own preferences (29:35)
What is the most impactful piece that you can buy if you're limited in your budget? (45:23)
Links:
https://www.refinedelevation.com
https://www.instagram.com/refined.elevation
Next Episode
#584: How to Prepare to Outsource Anything - Rebecca Jones
You can only grow a business so much when you're doing all the work yourself, but delegating editing, album design, administrative tasks - or anything else - can be super stressful! Listen in to this important episode as Rebecca Jones shares 4 important steps photographers should take for a successful outsourcing or hiring experience!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Rebecca's Intro and Business Information (2:25)
Why is there a tendency for photographers to not consider organization and structure? (4:45)
Why is there hesitation to outsource and delegate tasks? (7:05)
How can we change our mindset of needing to have control so that we can outsource? (9:11)
What to consider before outsourcing or hiring in your business (11:40)
- Determine your business goals
- Evaluate what you want to outsource
- Have clear systems set up prior to outsourcing
- Leverage technology by using project management tools
Links:
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