#456: How to Create Valuable Lead Magnets - Nina Larsen Reed
01/21/21 • 61 min
Are you offering resources that provide value to your potential clients? There are so many benefits to creating resources as lead magnets in your business.
In episode 456 of the Bokeh Podcast, Nina Larsen Reed shares how you can not only create valuable leads magnets, but also use those resources in your SEO and marketing strategy.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Norway to Colorado (9:44)
Brand Position: Plan and photograph ethic elopements and micro weddings across Colorado for couples who are looking to do something different for their wedding day. (11:30)
Customer Experience: Clear Communication (15:23)
"People only get upset if they feel confused or lied to."
Technique for Time: Limit the workweek like in Norway. (20:40)
Delegation/Outsourcing: Editing, Accounting, and CRM (25:04)
Book Recommendation: Building a Storybrand (27:13)
Bokehbookshelf.com
Resources without Lead Forms (29:53)
Valuable Leads (39:24)
Resources as an SEO Strategy (40:34)
Booking Dream Clients (45:29)
How to Create Valuable Resources (49:19)
1. Set a goal for what you’re hoping to get out of the task.
2. Put yourself in your client’s shoes—what are they searching for?
3. Write as if you’re talking to real people rather than a search engine.
"Give away the why, but sell the how."
Links
Ben Hartley: https://sixfigurephotography.com/
https://www.fuelyourphotos.com/photography-blog-post-ideas/
See acast.com/privacy for privacy and opt-out information.
Are you offering resources that provide value to your potential clients? There are so many benefits to creating resources as lead magnets in your business.
In episode 456 of the Bokeh Podcast, Nina Larsen Reed shares how you can not only create valuable leads magnets, but also use those resources in your SEO and marketing strategy.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Norway to Colorado (9:44)
Brand Position: Plan and photograph ethic elopements and micro weddings across Colorado for couples who are looking to do something different for their wedding day. (11:30)
Customer Experience: Clear Communication (15:23)
"People only get upset if they feel confused or lied to."
Technique for Time: Limit the workweek like in Norway. (20:40)
Delegation/Outsourcing: Editing, Accounting, and CRM (25:04)
Book Recommendation: Building a Storybrand (27:13)
Bokehbookshelf.com
Resources without Lead Forms (29:53)
Valuable Leads (39:24)
Resources as an SEO Strategy (40:34)
Booking Dream Clients (45:29)
How to Create Valuable Resources (49:19)
1. Set a goal for what you’re hoping to get out of the task.
2. Put yourself in your client’s shoes—what are they searching for?
3. Write as if you’re talking to real people rather than a search engine.
"Give away the why, but sell the how."
Links
Ben Hartley: https://sixfigurephotography.com/
https://www.fuelyourphotos.com/photography-blog-post-ideas/
See acast.com/privacy for privacy and opt-out information.
Previous Episode
#455: Brand Position Consultation - Cody McCracken
What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.
In episode 455 of the Bokeh Podcast, Cody McCracken joins us to explore potential brand positions that tie in his desire to build relationships with his clients and make them feel comfortable in front of the camera!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Small Town Virginia
Focused on: Weddings (4:41)
Target Customer’s Biggest Pain Points (9:48)
Ideal Client (12:32)
Nathan’s Future Brand Position (17:26)
Why Cody Became a Wedding Photographer (21:14)
1. Wanted a business of his own.
2. Wanted to build friendships with other couples.
3. His competitive personality empowers him in this business.
Cody’s Competition Analysis (31:57)
Potential Brand Position: I make you feel comfortable in front of the camera on your wedding day.
Links
See acast.com/privacy for privacy and opt-out information.
Next Episode
#457: How to Create a Stream of Revenue with YouTube - John Branch IV
We've all spent hours watching Youtube videos at one time or another, but have you ever considered the potential it has to be an additional income stream in your business?
In episode 457 of the Bokeh Podcast, John Branch IV joins us to discuss how he's created an additional stream of revenue with Youtube! Listen in as he shares how to create valuable content that not only serves his audience, but supports his business and family financially.
Plus he's sharing his favorite video equipment to use when filming for Youtube!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Creating a personable experience for their clients. (1:50)
Customer Experience: Spirit of excellence. (4:03)
Technique for Time: Take one day a week to not work, then carve out intentional days to spend time together. (6:09)
Book Recommendations: (8:37)
The Meaning of Marriage
How to Win Friends and Influence People
Delegation/Outsourcing (17:53)
Becoming an Ambassador (23:27)
The Gear Bag for Youtube (33:52)
Fujifilm 23mm lens
Fujifilm 35 f2 lens
Fujifilm Xt4 Body with Fliparound
A-Roll Lighting Set Up (38:35)
Natural Light + Artificial Light with Genere LED Lights as Bounce Lights
Godox SL 60W with Magbox pointed directly on subject.
Audio (40:24)
Rhode Microphones (ask for model number)
Rhode Video Mic Pro
Genuineness: Being open to helping other like you would yourself. (42:54)
Creating Valuable Youtube Content (51:05)
1. Teach from a real world perspective.
2. Find a niche that isn’t talked about as much.
Links
Natural Feels - jbivphotography.com/preset-store
Shaun Austin Episodes:
Episode 18 – In Pursuit of Simple
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