#454: Client Experience Beyond a CRM - Dauss Miller
Explicit content warning
01/14/21 • 55 min
With so many automations and softwares, creating efficiency in your business is simpler than ever. What are you doing to go beyond that efficiency to create an amazing client experience?
In episode 454 of the Bokeh Podcast, Dauss Miller joins us for his second interview on the podcast to discuss creating personalize client experiences. Listen in as he shares about the importance of managing expectations, along with three principles to giving your clients an experience to remember.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Favorite Addict (1:42)
Customer Experience: Connect on a personal level with your clients. (5:11)
Delegation/Outsourcing (6:05)
Book Recommendations (10:30)
Subtle Art of Not Giving a Fuck
Captivate by Vanessa Van Edwards
The Illusion of Money by Kyle Cease
UnFuck Yourself by Gary Bishop
Client Experience Beyond a CRM (22:14)
Marketing to Cold Leads with a Lead Magnet (23:34)
Educating Clients & Managing Expectations (30:00)
1. Questionnaires (31:33)
2. Emails (33:30)
3. Meetings
Personalized Cli
With so many automations and softwares, creating efficiency in your business is simpler than ever. What are you doing to go beyond that efficiency to create an amazing client experience?
In episode 454 of the Bokeh Podcast, Dauss Miller joins us for his second interview on the podcast to discuss creating personalize client experiences. Listen in as he shares about the importance of managing expectations, along with three principles to giving your clients an experience to remember.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Favorite Addict (1:42)
Customer Experience: Connect on a personal level with your clients. (5:11)
Delegation/Outsourcing (6:05)
Book Recommendations (10:30)
Subtle Art of Not Giving a Fuck
Captivate by Vanessa Van Edwards
The Illusion of Money by Kyle Cease
UnFuck Yourself by Gary Bishop
Client Experience Beyond a CRM (22:14)
Marketing to Cold Leads with a Lead Magnet (23:34)
Educating Clients & Managing Expectations (30:00)
1. Questionnaires (31:33)
2. Emails (33:30)
3. Meetings
Personalized Cli
Previous Episode
#453: Contracts: Protect Yourself During Uncertain Times - Samantha Clarke
Did your experience during COVID cause you to take a second look at your contracts? Whether you were faced with rescheduled weddings or completely cancelled weddings, we know the impact COVID has had on our industry.
In episode 453 of the Bokeh Podcast, Samantha Clarke, photographer and lawyer, joins us to share four elements that you're likely missing from your contract and need to add to better protect your business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Disclaimer: While Samantha is a lawyer, she’s not our lawyer or your lawyer. Please see your local lawyer for legal advice.
Brand Position: Modern photography for stylish people. (2:30)
Customer Experience: Understand what’s important to your clients and share what the process of working with you is like. (8:56)
Time Management: (15:23)
Prioritize top 3 things on her to-do list.
OOO Notifications
Delegation/Outsourcing: (21:46)
Editing
Album Design
Taxes
Decide what your non-negotiable are.
Book Recommendations: Building a Storybrand by Don Miller (31:28)
Samantha’s Background (36:07)
Elements Missing From Your Contracts (38:25)
1. Force Majeure Clause - An act of superior strength (acts of god, nature, pandemics, war, civil unrest, etc). (38:25)
2. The Safe Working Environment Clause - Observing limits and laws of local government for the current pandemic. (44:10)
3. Postponement or Cancellation Clause - To explain how clients can do either with you, including policy, timeframes, etc. (48:42)
4. Rescheduling Addendum - Notes the new dates for which they should be paying you. (52:04)
Resources (57:57)
Links
See acast.com/privacy for privacy and opt-out in
Next Episode
#455: Brand Position Consultation - Cody McCracken
What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.
In episode 455 of the Bokeh Podcast, Cody McCracken joins us to explore potential brand positions that tie in his desire to build relationships with his clients and make them feel comfortable in front of the camera!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Small Town Virginia
Focused on: Weddings (4:41)
Target Customer’s Biggest Pain Points (9:48)
Ideal Client (12:32)
Nathan’s Future Brand Position (17:26)
Why Cody Became a Wedding Photographer (21:14)
1. Wanted a business of his own.
2. Wanted to build friendships with other couples.
3. His competitive personality empowers him in this business.
Cody’s Competition Analysis (31:57)
Potential Brand Position: I make you feel comfortable in front of the camera on your wedding day.
Links
See acast.com/privacy for privacy and opt-out information.
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