Part 2 - Cyber Security and Building the Trust of Prospects

05/28/20 • 23 min

Ep 28 - Cyber Security and Building the Trust of Prospects, Part 2

Due to a wide range of using data capture devices, the amount of areas exposed to attacks increased exponentially leaving you vulnerable to massive well-orchestrated takedowns of the internet.

It is incumbent for service providers not just to solve business problems but also to take into account security in developing their products and services.

Today’s episode of Access Points Podcast focuses on the role of cybersecurity in the sales and marketing process, how acquiring a security CERTIFICATION and FINAL REPORT from third-party audit firms acts as an extraordinarily powerful tool that excludes any sort of competition and helps in building trust to prospects.

Access Points Podcast talks about the principles around helping hospitals achieve success. They discuss the leadership mindset along with what has worked, what has not worked, and the lessons we've learned through the experience.

Enjoy!

Favorite Quote:

“To what we're all trying to do here depends on one thing, add value before you try to extract value from this relationship.”

Mike Kelley

In Today’s Episode:

1:32 - The role of cybersecurity to the sales process

4:55 - Types of certifications should a healthcare software vendor acquire

8:04 - The significance of the FINAL REPORT in parallel to earned CERTIFICATION

9:59 - What value can Certifications offer in the sales process

14:53 - How mutual recognition of the role of security inside the organization is perceived.

17:13 - Advantage of having a security Certificate in gaining the trust of prospects

How to get connected:

Visit Access:

Click here to listen with Access Points Podcast

Ep 28 - Cyber Security and Building the Trust of Prospects, Part 2

Due to a wide range of using data capture devices, the amount of areas exposed to attacks increased exponentially leaving you vulnerable to massive well-orchestrated takedowns of the internet.

It is incumbent for service providers not just to solve business problems but also to take into account security in developing their products and services.

Enjoy!

Favorite Quote:

“To what we're all trying to do here depends on one thing, add value before you try to extract value from this relationship.”

Mike Kelley

In Today’s Episode:

1:32 - The role of cybersecurity to the sales process

4:55 - Types of certifications should a healthcare software vendor acquire

8:04 - The significance of the FINAL REPORT in parallel to earned CERTIFICATION

9:59 - What value can Certifications offer in the sales process

14:53 - How mutual recognition of the role of security inside the organization is perceived.

17:13 - Advantage of having a security Certificate in gaining the trust of prospects

How to get connected:

Visit Access:

Click here to listen with Access Points Podcast

Previous Episode

Part 1 - Cyber Security Threats and Dealing with Work From Home

Ep 27- Cyber Security as a Critical Business Function, Part 1

In parallel to a whole lot of possibilities brought by computer-based technology, cyber attacks and threats are prevalent. Preying to the weakness and vulnerability of most industries, hackers put coordinated efforts to achieve their nefarious plan.

In today’s episode of Access Points Podcast, Cody Strate shares a conversation with the guys from the leadership team of Access, Mike and Scott, about the different attacks that occur under the safeguard of cybersecurity, how infiltrators work to paralyze your operation, and what businesses can do to prevent the risks.

Scott Fuller is the Chief Information Officer of Access. He helped thousands of organizations understand, confront, and overcome significant security challenges. Through his leadership, the company is well-positioned to develop secure high-quality technology solutions to meet the evolving needs of healthcare.

As the Vice President of Sales, Mike Kelley understands people’s problems and align customers with the proper solutions. Skilled in Healthcare Sales, he develops and implements a vision of achieving truly memorable solutions for hospitals.

Favorite Quote:

“I think incorporating cybersecurity into what it is that you're doing and making sure that that's part of the fiber of your offerings is just being a good partner.” -Mike Kelley

In today’s Episode:

2:56 - Different types of attacks that occur under the umbrella of cybersecurity

5:20 - What cyber attack most businesses suffer during the COVID 19 pandemic

8:03 - How perpetrator demands to restore your data

11:21 - Why hospitals frequently fall victim to cyber attacks

14:58 - Practical approach in assessing risk for business owners

17:32 - Best method to protect your industry from cybersecurity threats

20:18 - Computer vulnerability from working at home due to the pandemic

23:06 - The importance of every employee's involvement in the security chain

26:11 - How incorporating a security strategy to products and services be perceived

How to get connected:

Visit Access:

Click here to listen with Access Points Podcast

Next Episode

What impact does the pandemic have on emerging technology and the role on Health Tech?

Ep 29 - Role of Pandemic to Emerging Tech

The cataclysmic events created by the COVID 19 pandemic caused a massive paradigm shift that redefined the problem of the market, changed the economy, and reinvent the way people do business.

Today’s episode of the Access Points Podcast shares an interesting conversation with Davin Marceau and Mike Kelley. They will talk about the impact of the global pandemic on emerging technologies and its role in healthcare.

Davin Marceau is the Chief Operations Officer at Access Enterprise Forms Management. His comprehensive background in leadership, strategic planning, risk management, and business development made him a great asset in the business world.

With his 20+ years of healthcare technology experience, Mike Kelley has obtained a vast amount of experience and wisdom. He develops and implements a vision of achieving truly memorable solutions for hospitals.

Enjoy!

Favorite Quote

“We move past this, into our new normal, and potentially into this headlong second wave of COVID-19 that's awaiting us in September. I don't care how valuable we see onsite visits. They may never be coming back.” - David Marceau

In This Episode:

1:27 - Airport scenario at the present time

5:35 - The challenge of establishing a connection among client and sales representatives

8:19 - The importance of having a belief system through a financial crisis and tough times

11:13 - The value of getting an onsite visit in client acquisition

15:16 - How market offerings evolve and emerge an entirely new technology on the heels of pandemic

18:23 - Telehealth as a virtual way to grow opportunities in healthcare

22:32 - Instances where business model changed in order to adapt to market demands

27:54 - The BIGGEST concern in operating a business

29:32 - Final thoughts in coping with the effects of COVID 19 pandemic

How to get connected:

Davin Marceau