Nobody Trusts Anybody Anymore

02/18/21 • 1 min

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Episode 121 - Nobody Trusts Anybody Anymore

Nobody trusts anybody anymore. At least that's how it seems.

I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/, one of which had to do with the erosion of public trust.

Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts. The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers.

That's where social media can help. Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages.

Social media gives you the opportunity to show that you have a personality, not just a pulse.

The more people learn about you on social media, the more likely they'll be to trust you. #SocialMedia #Marketing #Branding

Episode 121 - Nobody Trusts Anybody Anymore

Nobody trusts anybody anymore. At least that's how it seems.

I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/, one of which had to do with the erosion of public trust.

That's where social media can help. Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages.

Social media gives you the opportunity to show that you have a personality, not just a pulse.

The more people learn about you on social media, the more likely they'll be to trust you. #SocialMedia #Marketing #Branding

Previous Episode

Being Incessant on Social Media

Episode 120 - Being Incessant on Social Media

Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there.

In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene.

As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant. #SocialMedia #Marketing #Branding #ZZTop

Next Episode

Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond

Episode 122 - Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond

In this episode, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Listen and enjoy.

About Helen Pinchanski (From Her LinkedIn Profile)

Experienced Strategy Consultant with a demonstrated history of working in the information technology and services, retail and consumer/business products industries. Skilled in Strategy, Purpose Marketing, Analytical Skills, Management, Start-ups, Leadership, and Entrepreneurship. Strong consulting professional and advisor with a Master of Liberal Arts, Marketing Management focused in Branding, Social Media and Customer Experience from Harvard University.