Jump on the Social Media Bandwagon Before It's Too Late

08/20/21 • 1 min

Episode 135 - Jump on the Social Media Bandwagon Before It's Too Late

Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here... https://bsquared.media/social-media-primary-communication-channel-2024/

That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media.

LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons.

If I were you, I would make sure I knew social media inside and out before it’s too late. #SocialMedia #Communication #Communications

Episode 135 - Jump on the Social Media Bandwagon Before It's Too Late

That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media.

LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons.

If I were you, I would make sure I knew social media inside and out before it’s too late. #SocialMedia #Communication #Communications

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Marketing, Social Media, Healthcare and Teaching with James Gardner

Episode 134 - Marketing, Social Media, Healthcare and Teaching with James Gardner

In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour.
While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today because I think it is a such a great example of James' words of wisdom.

"I think the challenge for tomorrow's leaders is...keep the best of yesterday, but overlay it with the tools of tomorrow." ~ James A. Gardner

About James Gardner

James is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech startups, established Fortune 1000 leaders, and forward-leaning digital marketing agencies.
James started his career with Procter & Gamble before earning his MBA at Northwestern University's Kellogg School of Management. Since then, he has served clients as a consultant with McKinsey & Company, led complex digital projects while agency-side, and built several high-performing marketing teams.
James also teaches digital media at Northeastern University, is a contributing editor for MedTech Boston, and actively mentors startups from MassChallenge and the Harvard Innovation Lab.

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Authenticity on Social Media

Episode 136 - Authenticity on Social Media

Authenticity on social media is so very important.

If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real.

It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business.

Make it easy on yourself on social media. Just be yourself.

P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog (https://www.startupjunkie.org/blog/2020/12/7/9-social-media-trends-marketers-should-watch-in-2021) that inspired this message of mine.