Conversational Marketing, Podcasting and More with Casey Cheshire

02/24/25 • 27 min

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire

In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more.

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire

Previous Episode

The World Revolves Around You

Episode 195 - The World Revolves Around You

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you."

This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you."

Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected.

But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they’re being seen and heard. When people feel that the world revolves around them - even for a split second - it lifts their spirits, it makes them smile, it gives them hope. It fills them with confidence, self-worth and the courage to take on life's many difficult challenges.

Making people feel good about themselves is not just good for business, it’s good for peace, love and understanding in all walks of our professional and personal lives.

So yes, the world revolves around you. It revolves around me. It revolves around each and every one of us.

When we share such a ridiculously awesome sentiment with others - and feel it in our own hearts and souls, too - we create a world where people are empowered, where we continue to lift each other higher, where we live, work and play happily ever after.

Next Episode

Talking to My Fisher College Students about Inbound Marketing

Episode 197 - Talking to My Fisher College Students about Inbound Marketing

Wicked smart. Ridiculously awesome. Rockstars.

That’s how I’d describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience.

With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas.

And just when I thought it couldn’t get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher.

And here’s the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything.

I’ve gotta say... I was blown away. Their insights. Their energy. Their passion. These students get it. They’re not just the future of marketing, they're the future of business, they're the future, period. And they’re already making waves. I couldn’t be more proud of them.

Applause, applause. Yes, absolutely, rockstars, every single one of them.