A Few Words with Jessie Coan

09/09/20 • 62 min

Episode 109 - A Few Words with Jessie Coan

In this episode, I talk to Jessie Coan Marketing's Jessie Coan about marketing, social media, how business has changed during this pandemic and a whole lot more. Listen. Watch. Enjoy.

About Jessie Coan (from her LinkedIn profile)...

I am a strategic marketer who turns strategy into action. Nothing frustrates me more than having someone build a killer strategy and then you have no idea how to execute on it. That's the opposite of what I do. When people describe me, they say over and over "Jessie gets things done. She's a problem solver, no fear, figure it out marketer." My marketing super power is I turn problems (IE not enough content, campaigns that aren't working, challenges with personalities on teams, failing go-to-market plans) into successes.
Over the past 15 years, I have had the privilege of supporting B2B organizations by building brands, developing innovative marketing strategies, and managing fully integrated marketing campaigns that generate profitable revenue. My success is attributed to partnering with cross-functional teams by developing targeted customer acquisition plans that result in the achievement of sales goals and increased customer awareness. I am passionate about building and leading high-performing marketing teams across strategy design, creative, digital, web, content, analytics/research, and communications.
When I’m not marketing, I’m spending time with my favorite girl, Nellie (you can find her on Instagram), or cooking up something tasty in the kitchen. I also love really bad movies and dad jokes. I went to Skidmore College and have a BS in Studio art. A masters from Emerson College in Integrated Marketing Communications.

Episode 109 - A Few Words with Jessie Coan

In this episode, I talk to Jessie Coan Marketing's Jessie Coan about marketing, social media, how business has changed during this pandemic and a whole lot more. Listen. Watch. Enjoy.

About Jessie Coan (from her LinkedIn profile)...

Previous Episode

The Domino's Homemade Film Festival

Episode 108 - The Domino's Homemade Film Festival

Free pizza for a year. Sounds good to me. What about you?

Free pizza for a year. That’s the grand prize in the Domino’s Homemade Film Festival contest.

To enter, all you need to do is submit a video of 60 seconds or less by August 21 at 3 PM ET at https://www.dominosfilmfest.com/

Between September 7-11, people can vote for their favorite homemade films about Domino's, and on September 18, the winners will be announced with $1,560 in Domino’s gift cards going to the grand prize winner, $500 in gift cards to the second place winner and $200 in gift cards to the third place winner.

What a great idea! What a great contest!

It's a win-win campaign if ever there was one.

Domino’s is getting its fans to create their own User-Generated-Content (UGC) on behalf of the brand. And its audience is getting a chance to win free pizza.

I also applaud Domino’s for launching this contest during the pandemic. People have a little more time on their hands lately and are more inclined to enter such a contest as well as order pizza instead of going out to dinner or cooking themselves. Brands, businesses, marketers and advertisers can learn a lot from this ridiculously awesome case study.

How can YOU do something similar to help promote your own products and services? #Marketing #Branding #Dominos

Next Episode

Try a Limited-Time Collab

Episode 110 - Try a Limited-Time Collab

Look what McDonald's is doing with the ridiculously awesome hip hop artist, Travis Scott.

He’s sold millions of records. They’ve sold billions of burgers.

Now they’ve come up with a win-win collaboration.

They’ve gotten together to sell The Travis Scott Meal.

Because it’s available for a limited time only, there’s a sense of urgency to take advantage of this offer.

Joining forces like this also increase the likelihood that a much larger audience will take an interest.

A quarter pounder with bacon and cheese, fries and a Sprite, all with Travis Scott’s name on it?

What’s not to like?

Naming the meal after Travis makes it a more meaningful purchase, too. It’s associated with his brand. It’s not just a delicious bite to eat. It’s a great collector’s item.

You don’t have to sell burgers to try a limited-time collab like this this. Who can you get together with to increase your popularity and sales? #Marketing #Advertising #Branding #McDonalds #TravisScott