Done-for-You (Abe Crystal)

07/26/23 • 19 min

Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.

Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business.

In this episode, we discuss:

How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effort
Where you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clients
How to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)
And much more!

“There's just a wealth of opportunities for coaches to use courses in a way that's complimentary to their core coaching.” —Abe Crystal

Abe Crystal, Ph.D., is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches and small businesses. Ruzuku has hosted more than 75,000 courses serving more than half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Abe’s website

Abe’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

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Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Done-for-You (Abe Crystal) coming soon

~~~~~

In this episode, we discuss:

How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effort
Where you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clients
How to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)
And much more!

“There's just a wealth of opportunities for coaches to use courses in a way that's complimentary to their core coaching.” —Abe Crystal

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Abe’s website

Abe’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Done-for-You (Abe Crystal) coming soon

~~~~~

Previous Episode

Masterminds (Susan Epstein)

Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds.

Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are.

In this episode, we discuss:

How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months...with a process you can easily follow
Why you don’t need to get a hotel, hire staff, or “overproduce” an in-person mastermind event (most people take this approach and end up losing money)—and how to run a profitable mastermind in a much easier, less expensive way
Why running a mastermind is not the same as offering group coaching...in fact, running a mastermind is much more rewarding and requires a lot less effort
And much more!

“The power in masterminding is in all the people. So don't don't worry about the money for the first 10. It doesn't matter. That's your foundation.” —Susan Epstein

Susan Epstein is the founder of Highly Profitable Practice, which provides coaching and mentoring services to seasoned professionals who want to scale their coaching business. Susan has more than 20 years’ experience as a business coach and strategist helping men and women

create coaching programs that give them a lifestyle business and the financial independence they want.

Susan currently offers coaching programs that focus on enrollment and sales strategies for coaches and consultants.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Susan’s website

Susan’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Masterminds (Susan Epstein) coming soon

~~~~~

Next Episode

Daily Emails (Ellen Finkelstein)

Ellen Finkelstein, founder of Change the World Marketing, spends 30 minutes every morning, seven days a week, sending an email to her list. Her subscribers love them. Her joint venture partners love them, too, because her approach drives tons of traffic to their offers.

Hosts Linda Claire Puig and Ari Iny explore with Ellen what makes her daily emails different, and how her approach often outperforms other affiliates who have 4x, 5x, or even 10x bigger lists.

In this episode, we discuss:

An unusual approach to daily email that lets you promote an almost limitless number of affiliate partners (who will happily promote you back, leading to your own audience growth and profits)
How to use “micro stories” in your emails to connect anything to your offers — so you never struggle to come up with topics to write about
A simple blurb you can add to your opt-in page that makes your subscribers want more emails from you — even daily!
And much more!

“Sending daily emails builds up my reputation for being a coach. They see that I'm doing this every day and people really admire it.” —Ellen Finkelstein

Ellen Finkelstein, founder of Change the World Marketing, helps entrepreneurs who want to earn a living while helping to make the world a better place through speaking and writing so they get their precious knowledge out to the world. She goes the extra mile to guide them through marketing strategy and technology.

Ellen started her first website in 1999 as an author platform. During her 20-year career as an author, she's written 11 published books with McGraw-Hill and Wiley, and self-published 10 e-books, ranging from 20 pages to 1200+ pages. Since then, she’s developed e-mail lists of more than 22,000 and a social media audience of more than 100,000 — a lot of that through partnering.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Ellen’s website

Ellen’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound