Conversion Optimization (Talia Wolf)
07/05/23 • 24 min
Conversion specialist Talia Wolf has brought her customer-centric methods and emotional marketing framework to some of the top brands in the world to help them improve sales conversions from existing traffic.
Hosts Linda Claire Puig and Ari Iny explore with Talia how to turn a sales funnel into a conversion machine with emotional targeting.
In this episode, we discuss:
- How to optimize your sales funnel and boost conversions—turning an “okay” funnel into a revenue machine that works for you
- A clever trick to uncover your ideal prospects’ exact pain points and needs to empower your marketing copy...even if you don’t have an audience to survey yet
- Why tracking and analytics are not important when you’re starting out—and what you should be doing instead to develop winning marketing appeals
- And much more!
“Every decision we make in life is based on emotion.” —Talia Wolf
Talia Wolf is the founder of Getuplift, the CRO agency and training space that high-growth brands like Teamwork, Bitly, Sprout Social, thinkific, Mercedes and Dario turn to when they want to optimize their funnels and create experiences customers love to convert to. Using customer-centric methods and emotional marketing, Talia and her team generate more leads, sales and ROI for clients.
Talia has been invited to keynote on hundreds of stages, such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.
Resources or websites mentioned in this episode:
Talia’s website
Talia’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Conversion Optimization (Talia Wolf) coming soon
~~~~~
Conversion specialist Talia Wolf has brought her customer-centric methods and emotional marketing framework to some of the top brands in the world to help them improve sales conversions from existing traffic.
Hosts Linda Claire Puig and Ari Iny explore with Talia how to turn a sales funnel into a conversion machine with emotional targeting.
In this episode, we discuss:
- How to optimize your sales funnel and boost conversions—turning an “okay” funnel into a revenue machine that works for you
- A clever trick to uncover your ideal prospects’ exact pain points and needs to empower your marketing copy...even if you don’t have an audience to survey yet
- Why tracking and analytics are not important when you’re starting out—and what you should be doing instead to develop winning marketing appeals
- And much more!
“Every decision we make in life is based on emotion.” —Talia Wolf
Talia Wolf is the founder of Getuplift, the CRO agency and training space that high-growth brands like Teamwork, Bitly, Sprout Social, thinkific, Mercedes and Dario turn to when they want to optimize their funnels and create experiences customers love to convert to. Using customer-centric methods and emotional marketing, Talia and her team generate more leads, sales and ROI for clients.
Talia has been invited to keynote on hundreds of stages, such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.
Resources or websites mentioned in this episode:
Talia’s website
Talia’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Conversion Optimization (Talia Wolf) coming soon
~~~~~
Previous Episode
LinkedIn Ads (AJ Wilcox)
AJ Wilcox is a LinkedIn ads pro and founder of the LinkedIn ad agency B2Linked. He’s also managed 5 of the world’s top 10 LinkedIn ads accounts.
Hosts Linda Claire Puig and Ari Iny explore with AJ the best time to start using Linked ads and how to put yourself in the best possible position for great results from them.
In this episode, we discuss:
- One thing LinkedIn’s ad platform has that Facebook’s more sophisticated advertising algorithm can’t compete with (especially if your offer has a premium price tag)
- Why “cost per click” can be a misleading metric, and how LinkedIn advertising maximizes your “cost per closed deal" instead
- The crucial strategies to employ before spending on LinkedIn ads.
- And much more!
“How do I grow the fastest? That's going to be spending some time organically coming up with good content and lead magnets that people are going to want and then amplifying that message to exactly the right audiences, especially using LinkedIn ads.” —AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.
Resources or websites mentioned in this episode:
AJ’s website
AJ’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: LinkedIn Ads (AJ Wilcox) coming soon
~~~~~
Next Episode
Personalized Messaging (Josh Turner)
Josh Turner is the founder of Connect 365, a software company that has helped businesses generate hundreds of millions of dollars in revenue by automating personal messages that result in more leads, more sales appointments, and better relationships with prospects.
Hosts Linda Claire Puig and Ari Iny explore with Josh how to reach (and close) more prospects easily with “content leveraging” and personalized messaging.
In this episode, we discuss:
- A proven system for generating warm, pre-qualified leads in any niche by leveraging other peoples’ content (this system took Josh from a few thousand in the bank to several million in annual revenue!)
- How to create (and sustain) top-of-mind awareness in your target market on social media
- How to craft messages that are personal but can easily be used over and over to build trust and rapport with your prospects
- And much more!
“It's the follow up that usually gets the most responses.” —Josh Turner
Josh Turner is the founder and CEO of Connect 365 and LinkedSelling, as well as a Wall Street Journal best-selling author. His team of nearly 60 employees has helped thousands of clients generate hundreds of millions of dollars in revenue using his business growth systems.
Resources or websites mentioned in this episode:
Josh’s website
Josh’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Personalized Messaging (Josh Turner) coming soon
~~~~~
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