Grow Your Audience and Income with a Focused Podcast Strategy

10/18/24 • 12 min

Beyond the Downloads | Podcast & Business Growth

Check out PODMATCH to find your next guest or BE A GUEST: Check it out here

Grab your 45 minute 1:1 CPR AUDIT WITH JENN HERE

Are you pouring your heart into your podcast but still not seeing the growth you desire? You're not alone. Many passionate podcasters find themselves stuck in a cycle of consistent output without the expected audience expansion. It's time to shake things up and discover why your show might be stagnating.

In this episode, we're diving deep into the number one reason your podcast isn't growing - even if you're showing up consistently and spreading your message across every social media platform. Brace yourself, because this might ruffle some feathers!

What you will learn:

The Power of Micro-Niching for growth

Overcoming the Fear of Narrowing Your Focus

From Stagnation to Success

Beyond the Podcast: Building a Business Asset

"Your story is someone's life raft. Your unique perspective is exactly what makes your message powerful."

Are you ready to stop blending in and start standing out? This episode will challenge you to rethink your approach and give you actionable steps to revitalize your podcast strategy.

Don't miss this opportunity to breathe new life into your show and connect with your audience on a deeper level. Your uniqueness is your superpower let's put it to work!

Check out PODMATCH to find your next guest or BE A GUEST: Check it out here

Grab your 45 minute 1:1 CPR AUDIT WITH JENN HERE

What you will learn:

The Power of Micro-Niching for growth

Overcoming the Fear of Narrowing Your Focus

From Stagnation to Success

Beyond the Podcast: Building a Business Asset

"Your story is someone's life raft. Your unique perspective is exactly what makes your message powerful."

Are you ready to stop blending in and start standing out? This episode will challenge you to rethink your approach and give you actionable steps to revitalize your podcast strategy.

Don't miss this opportunity to breathe new life into your show and connect with your audience on a deeper level. Your uniqueness is your superpower let's put it to work!

Previous Episode

Reviving Your Revenue Without Burning Out (Podcast CPR Audit, PT3-R)

Grab your Podcast CPR Audit HERE and let’s start filling those gaps and plan for your next 30 days. podcastcpr.com.

Are you ready to breathe new life into your podcast and business? We've reached the final piece of our CPR framework - the 'R' for Reviving Revenue. It's time to align your offers, pricing, and marketing strategies to create a business that not only thrives but brings you joy.

Why This Matters

Many podcasters and entrepreneurs struggle with the revenue piece because their offers don't align with who they are or what they truly want. This misalignment often leads to burnout and frustration. But not anymore! We're here to change that narrative.

Aligning Your Offers

Identify what problems your ideal audience faces that you're passionate about solving
Create offers that feel true to your gifts and expertise
Ensure your offers help your audience achieve their goals

Reviving Through Marketing and Pricing

Develop a revenue system that feels good in your soul
Choose pricing that reflects your value but doesn't make you uncomfortable
Simplify your marketing strategy - focus on one or two platforms that work best for you

Finding Joy in Your Business

Remember, this is about rejoicing in your work. Your business should bring you joy, not just profits. Here's how to make that happen:

Celebrate small wins and the journey itself
Focus on revenue-generating activities that align with your purpose and bring you joy
Reframe your mindset to find excitement in your business practices

Rinse and Repeat for Sustainable Growth

Once you've revived your revenue and found your joy, it's time to create sustainable systems:

Develop repeatable marketing strategies for each podcast episode
Automate processes where possible
Use tools like AI to streamline content creation (check out Capsho in the show notes!)

Your Action Steps

Finalize an aligned offer and set a price that feels slightly uncomfortable
Outline a simple marketing plan to introduce your offer
Plan four podcast episodes that showcase the transformation your offer provides
List joyful business practices you want to focus on
Identify systems or routines that can be repeated for long-term success

Remember, your unique perspective is what makes your message powerful. By aligning your offers, pricing, and marketing with your passion and purpose, you're setting the stage for a podcast and business that truly resonates and makes an impact.

Are you ready to revive your revenue, rejoice in your work, and create a rinse-and-repeat system for success? Let's bring that business and podcast back to life!

Next Episode

Ditch Social Media Burnout & Grow Your Podcast Without Endless Posting

Join the 30-Day Podcast Growth Challenge, and let’s make growing Easy Peasy Lemon Squeezy: Join the Challenge HERE: https://www.jenndragonette.com/ 30DayGrow

Grab a 45 minute 1:1 Podcast CPR AUDIT and let’s breathe life back into your podcast and business and get you growing and making some $$$. Sign up HERE: http://podcastcpr.com/

Are you spinning your wheels trying to market your podcast on every platform under the sun? It's time to pump the brakes and get strategic about where you're actually showing up. In this episode, we're diving deep into the art of focused podcast marketing that actually works.

Many podcasters fall into the trap of "spray and pray" marketing, spreading themselves too thin across multiple platforms. The result? Burnout, frustration, and lackluster growth. Let's change that narrative and get you focused on what truly moves the needle.

Key Takeaways:

Discover why being everywhere isn't always the best strategy
Learn how to identify your most effective marketing channels
Understand the power of genuine connections in growing your audience
Explore alternatives to ineffective clip-sharing practices

Actionable Strategies

Audit Your Current Efforts: Take a hard look at where your listeners and clients are actually coming from
Focus on Connection: Prioritize strategies that allow for real engagement, like podcast guesting and in-person networking
Quality Over Quantity: Learn how to create platform-specific content that resonates, rather than blanket-sharing clips
Leverage Your Strengths: Identify the platforms and methods that align with your natural talents and interests

Remember, your unique voice and story have the power to create waves of change. It's time to stop diluting your message across too many channels and start making a real impact where it counts.

Are you ready to refocus your podcast marketing efforts and see real growth? Let's make it happen!

Beyond the Downloads | Podcast & Business Growth - Grow Your Audience and Income with a Focused Podcast Strategy

Transcript

00:00:02.160

Hey, podcaster, I'm about to ruffle some feathers with why your show is not growing and why even though you are showing up consistently, you are spraying and praying all over every single social media platform, why your show is staying stagnant and how sometimes we can have a really big impact. on people with a really tiny audience. And by people, I also mean you, because not only are we using our podcasts to inspire others to leave an impact on the world, but we are