72. Turning a Small Podcast Audience into Big Profits with Ina Coveney
04/18/23 • 40 min
If you're feeling frustrated that your attempts at community building, collaboration, and authenticity have yet to produce the desired results of sustainable growth, then you are not alone!
After three years of trial and error, she finally figured out how to make money in her business - but it came with a hefty debt. She decided to teach others how to get clients, but it was no easy task. What motivates her and will she succeed? Join her on her journey and find out in The Global Phenomenon.
You can start by getting clients. Because the more eyeballs you get into an offer that you know already works, then the more money you're going to make. - Ina Coveney
Community Building
Fostering a sense of community amongst listeners is a vital component to achieving sustainable growth in podcasting. By investing in community-building efforts, podcasters can create a supportive space for like-minded individuals to connect, share insights, and ultimately foster loyalty to the podcast. This, in turn, can lead to increased audience retention, word-of-mouth exposure, and audience growth over time.
Ina highlights the importance of concentrating on the existing audience and building a community around them. In her discussion with Jenn Dragonette, she shares her experience using a Facebook group to create a collaborative environment for podcasters to come together and support each other. Not only does this effort develop a more connected audience, but it also reaffirms Ina's belief that community-building, rather than focusing solely on audience growth, is essential for sustainable success.
Overcoming Fear and Taking Risks
Embracing an experimental mindset and overcoming fear is instrumental to podcasting success. Pushing boundaries and being open to trying out new ideas can lead to innovation and generate interest from listeners, contributing to sustainable growth. However, podcasters must find balance in taking risks and maintaining their core values, ensuring they stay true to their authentic selves and the promise they make to their audience.
She underscores the importance of fearlessly experimenting and taking risks in podcasting. She shares her own experience of finding her voice and discovering that success often comes after several attempts. By sharing her insight and personal journey, Ina encourages podcasters to embrace uncertainty and take on new challenges in their quest for sustainable growth.
Embracing Marketing
Understanding the power of effective marketing is crucial for small podcasters seeking sustainable growth. By sharing valuable content, connecting with the target audience, and promoting products or services, podcasters can build trust with listeners and ultimately convert them into loyal customers. Creating a strong, authentic connection with the audience is vital, as this allows them to feel seen and valued.
With the right marketing strategies in place, podcasters can position themselves as go-to experts in their niche, attracting and retaining listeners who resonate with their message. Ina Coveney emphasizes the significance of being genuine when connecting with the community and marketing one's products or services. She notes that embracing an authentic approach to marketing and talking about one's offerings can be a fun and essential part of the process. This mindset helps create genuine engagement with the community, leading to sustainable growth and improved discoverability.
About Ina
Ina Coveney, a successful six-figure coach and podcast host, is known for her unique approach to helping small podcasters create sustainable business growth. Ina has been featured on top coaching podcasts like John Lee Dumas, Laura Belgray, and Pat Flynn, where she shares her insights and expertise on building a thriving business with a small audience. Ina's resilience and dedication to her craft have led her to create The Global Phenomenon, a podcast that showcases the true startup stories of online coaching industry leaders. Her passion for community building and empowering others fuels her mission to help podcasters monetize their audience, no matter the size.
Ina Coveney is a business coach and host of The Global Phenomenon Podcast for Online Coaches and Solopreneurs. She helps online coaches monetize their small audience through organic lead-generation strategies before they invest time and money in audience growth. Ina reached 6-figures in her business before cracking 1,000 followers on any of her platforms, and her mission is to help coaches do the same.
https://www.theglobalphenomenon.com/
JOIN THE COMMUNITY https://www.theglobalphenomenon.com/facebook
Download 100 engagement post ideas:
If you're feeling frustrated that your attempts at community building, collaboration, and authenticity have yet to produce the desired results of sustainable growth, then you are not alone!
After three years of trial and error, she finally figured out how to make money in her business - but it came with a hefty debt. She decided to teach others how to get clients, but it was no easy task. What motivates her and will she succeed? Join her on her journey and find out in The Global Phenomenon.
You can start by getting clients. Because the more eyeballs you get into an offer that you know already works, then the more money you're going to make. - Ina Coveney
Community Building
Fostering a sense of community amongst listeners is a vital component to achieving sustainable growth in podcasting. By investing in community-building efforts, podcasters can create a supportive space for like-minded individuals to connect, share insights, and ultimately foster loyalty to the podcast. This, in turn, can lead to increased audience retention, word-of-mouth exposure, and audience growth over time.
Ina highlights the importance of concentrating on the existing audience and building a community around them. In her discussion with Jenn Dragonette, she shares her experience using a Facebook group to create a collaborative environment for podcasters to come together and support each other. Not only does this effort develop a more connected audience, but it also reaffirms Ina's belief that community-building, rather than focusing solely on audience growth, is essential for sustainable success.
Overcoming Fear and Taking Risks
Embracing an experimental mindset and overcoming fear is instrumental to podcasting success. Pushing boundaries and being open to trying out new ideas can lead to innovation and generate interest from listeners, contributing to sustainable growth. However, podcasters must find balance in taking risks and maintaining their core values, ensuring they stay true to their authentic selves and the promise they make to their audience.
She underscores the importance of fearlessly experimenting and taking risks in podcasting. She shares her own experience of finding her voice and discovering that success often comes after several attempts. By sharing her insight and personal journey, Ina encourages podcasters to embrace uncertainty and take on new challenges in their quest for sustainable growth.
Embracing Marketing
Understanding the power of effective marketing is crucial for small podcasters seeking sustainable growth. By sharing valuable content, connecting with the target audience, and promoting products or services, podcasters can build trust with listeners and ultimately convert them into loyal customers. Creating a strong, authentic connection with the audience is vital, as this allows them to feel seen and valued.
With the right marketing strategies in place, podcasters can position themselves as go-to experts in their niche, attracting and retaining listeners who resonate with their message. Ina Coveney emphasizes the significance of being genuine when connecting with the community and marketing one's products or services. She notes that embracing an authentic approach to marketing and talking about one's offerings can be a fun and essential part of the process. This mindset helps create genuine engagement with the community, leading to sustainable growth and improved discoverability.
About Ina
Ina Coveney, a successful six-figure coach and podcast host, is known for her unique approach to helping small podcasters create sustainable business growth. Ina has been featured on top coaching podcasts like John Lee Dumas, Laura Belgray, and Pat Flynn, where she shares her insights and expertise on building a thriving business with a small audience. Ina's resilience and dedication to her craft have led her to create The Global Phenomenon, a podcast that showcases the true startup stories of online coaching industry leaders. Her passion for community building and empowering others fuels her mission to help podcasters monetize their audience, no matter the size.
Ina Coveney is a business coach and host of The Global Phenomenon Podcast for Online Coaches and Solopreneurs. She helps online coaches monetize their small audience through organic lead-generation strategies before they invest time and money in audience growth. Ina reached 6-figures in her business before cracking 1,000 followers on any of her platforms, and her mission is to help coaches do the same.
https://www.theglobalphenomenon.com/
JOIN THE COMMUNITY https://www.theglobalphenomenon.com/facebook
Download 100 engagement post ideas:
Previous Episode
Unlocking the Therapeutic Benefits of Podcasting with Dave Jackson, School of Podcasting
When Dave Jackson began his podcasting journey, he never expected to have such a profound effect on his listeners. But through sharing his journey with the world, he created connections and an unexpected sense of purpose. Little did he know that one of these connections would be a life-saving one.
In this episode, you will be able to:
- Discover how audience perception influences podcasters' motivation and success.
- Uncover the therapeutic benefits of podcasting while building strong communities.
- Develop authentic and relatable podcast content that resonates with your audience.
- Leverage your podcast as a digital resume and powerful networking tool.
- Master strategies to overcome podfade and maintain a long-term commitment to your podcast.
Podcasting for Therapy
Podcasting offers numerous therapeutic benefits for both creators and listeners. Sharing experiences, discussing issues, and connecting with like-minded people can lead to personal growth and healing. Utilizing podcasting as an outlet to openly express thoughts and feelings can be a valuable coping mechanism for both the creator and their audience. Dave Jackson highlights the power of podcasting to help connect individuals through shared experiences and interests. Jackson treats his podcast, Building a Better Dave, as his therapy where he shares content without a rigid schedule, choosing to create episodes when he feels emotionally compelled. He emphasizes that podcasting is more than just a way to generate income; it can provide a sense of purpose, and personal growth, and even help save lives. Jackson stresses that delivering impactful messages to the audience, regardless of size, is a reward in itself.
The Value of 22 Downloads
Understanding the value of one's audience, regardless of size, is essential in podcasting. Recognizing the significance of even a small number of listeners can be the key to personal satisfaction and motivation for podcasters. Engaging with an audience, even if it consists of only a few dozen people, can still produce meaningful connections and have a positive impact on those who tune in regularly.
In this episode, Dave Jackson urges podcasters to appreciate the importance of each listener, as they contribute to the podcast's overall purpose and success. During the conversation, Jackson emphasizes that having a podcast audience of merely 22 individuals is still significant, comparing it to having a full classroom focused on the content being shared. By prioritizing the quality of connections and the value each listener brings, podcasters can maintain their determination to deliver valuable content for their audience, regardless of its size.
How Podcasting Can Connect You with the Right People
One of the most powerful aspects of podcasting is the ability to connect with others. For podcasters, this can translate to networking opportunities, building relationships with industry experts, and even opening doors to new career paths. Leveraging one's podcast content as a digital resume showcases the creator's expertise to potential future collaborators, employers, and partners. In this episode, Dave Jackson shares his personal experience with podcasting, which led to his being hired three times and provided him with opportunities to travel globally. By treating one's podcast as a digital resume, creators can demonstrate their expertise and create connections that positively impact their professional lives.
My special guest is Dave Jackson
Dave Jackson, an experienced podcaster, educator, and mentor, has a unique perspective on the therapeutic and community-building aspects of podcasting. Dave is known for his ability to connect with his audience through humor, personal anecdotes, and a deep understanding of the podcasting industry. With a background in teaching, he is passionate about helping others find their voice and create meaningful connections with their audience. Through his podcasting journey, Dave has developed a strong sense of the importance of authenticity and vulnerability in creating lasting connections with listeners. His insights will undoubtedly inspire and resonate with podcasters seeking both personal growth and a sense of community.
Key takeaways:
- Save emails from listeners who express gratitude or appreciation for your podcast in a Gmail folder to revisit during times of doubt or discouragement.
- Reflect on the impact your podcast has on your audience by remembering specific stories of how your podcast has positively affected your listeners.
- Focus on the personal connections and relationships you form through podcasting, rather than solely on the number of downloads or ad revenue.
- Share your own personal stories and experiences on your podcast to connect with your audience and provide inspiration.
- Allow your...
Next Episode
73. Finding Your Podcasting Spark: Staying Motivated & Energized for Success
Are you feeling overwhelmed and exhausted by your podcasting journey? Have you been told to take long breaks and put your dreams on hold in order to reignite your passion? Unlock the secrets of how to get the most out of your podcasting journey without sacrificing your dreams. Discover the strategies to experience a rejuvenated and powerful podcasting mission - without burnout!
Finding Your Motivation Unearthing internal motivators, such as personal goals or positive feedback, helps maintain a commitment to podcasting. Spotlighting accomplishments – ratings, reviews, or heart-warming messages from listeners – fuels the fire for continued growth and creation. Concentrating on these motivational drivers rather than a monetary focus assists in sustaining passion and continued dedication to the podcasting journey. As Jennifer Dragonette notes, finding one's motivation is a vital aspect of overcoming burnout and sustaining long-term commitment to podcasting. She emphasizes the importance of identifying individual drivers, such as positive feedback, ratings, and reviews, which can serve as powerful sources of inspiration and encouragement. Nurturing this internal motivation helped Jennifer maintain enthusiasm and dedication to her podcast.
Re-igniting Your Passion Stepping back and reflecting on personal reasons for podcasting is key to rejuvenating one's passion for the pursuit. Affective engagement dwindles when motivation is fuzzy, leaving podcasters unsure of the direction and intent behind their content. Assessing the initial purpose and end goals of podcasting helps curate a vision for the project, driving renewed passion and productivity. From Jennifer Dragonette's experience, seeking inspiration from other creators, engaging books, and attending industry events further sparks creativity and interest in the podcasting journey. Jennifer advises podcasters to re-establish the why behind their shows to revive passion, emphasizing the importance of re-aligning personal goals and priorities. She shares insights from her own journey, highlighting that drawing inspiration from different sources such as other podcasts, books, and industry events played an essential role in overcoming burnout and fostering a refreshed outlook on her content.
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