037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann

01/02/23 • 33 min

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.

Previous Episode

036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)

Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery retailers can play a vital role in helping more people enjoy saddle hunting as it becomes an increasingly popular method of hunting big game with archery equipment. Don't miss Aaron's Coffee Talk at the #ATA2023 trade show on Friday January 13th at 11:00am in the MyATA Area.