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🎙️ The Dangers Of Digital Advertising With Bob Hoffman [Interview]
Explicit content warning
07/10/21 • 35 min
During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.
He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/355
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.
He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/355
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
Previous Episode

🎤 Twitter Spaces, Spotify & Facebook Live Audio Wars
During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as:
- A Twitter thread that made it to the silver screen
- Google's breaking news warning
- A clever list building tactic
- Digitally resurrecting murdered journalists
- How to scare phone spammers
- Twitter's ticketed Spaces
- A LEGO typewriter set
- Hyundai acquires Boston Dynamics and cuts a strange video to celebrate
- Apple is out to destroy your open rates
- family and friends word of mouth
Plus great new apps and important stats and a lot of stuff in between.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/354
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
Next Episode

Backlash Over Lego-Modded Gun 🧱
During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as:
- Improv Everywhere's New York city dance party
- Google's test of seller ratings in search
- Twitter's Non-Fungible Tokens
- Amazon's Kindle Vella serialized fiction platform
- Twitter's testing of new conversational features
- Instagram's Reel advertising
- BusinessInsider's clever welcome email
- Facebook launching it's Substack clone, Bulletin
- The advent of the college athlete influencer
- This Week in Cuba Twitter Space
- DiGiorno's crowdsourced slogan
- An Amazon contractor gets fired by bot
- Emails on packaging
- Clubhouse demographics
Plus great new apps and important stats and a lot of stuff in between.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/356
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
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