S3 Ep. 05 | Making the unpredictable, predictable: Data, data, data!

05/24/23 • 41 min

The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond.

On a short trip to the past, they analyse and discuss data power, the latest AI advancements, the fluidity between online and offline, and more, connect the dots between consumer behaviour trends, proving that when you’ve got the right data – and you know how to interpret it – you can quite literally see the future!

Previous Episode

S3 Ep. 04 | Bubble Gum Shoes: Marketing lessons from the 80’s.

Whether we’re recalling the past or creating new moments, science tells us that our senses are closely connected with memory. In this episode, Graziele Toscan, Head of Global Marketing at Melissa, walks us through the incredible story of the Brazilian fashion brand that, in the early 80’s, introduced the infamous jelly texture and iconically absurd bubble gum scent to the world of footwear.

Also up for discussion, the exciting international collaborations that put that brand on the global fashion map. Time to get comfy and prepare for some true marketing inspiration from the 80’s and beyond.

Next Episode

S3 Ep.06 | The favela power: inspiration from Brazil to the world.

Partnerships and collaboration are hitting hard business strategies. But in the social development world, those are the foundation. Edu Lyra, founder of Gerando Falcōes, an organisation that is changing the reality of millions of people in the Brazilian favelas, and conquering international leaders and brands, joins our podcast. The fifteen-minute episode is enough to inspire and sharply convey powerful business and marketing insights - proving that clear communication is key to success. Make a quick pause for a beautiful lesson about humanity, dignity and... business!