S2 Ep.10 | Does your brand need a community?

11/15/22 • 41 min

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, Maira Genovese, Founder and President of MG Empower, and Raphaël Bouquillon, USA Managing Director, welcome Manouska Jeantus - Community Lead at Miro, former Community Engagement Leader at Glossier. The three engage in a conversation, tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.

Previous Episode

S2 Ep.09 | How are influencers becoming part of brand's marketing & product development teams?

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode, Maira Genovese, Founder and President of MG Empower, and Raphael Bouquillon, USA Managing Director, explore the concept with global communications strategist and talent agent, Alice Hampton, founder of ACP Management. This rich conversation brings analysis on the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.

Next Episode

S2 Ep.11 | Onboarding non-gaming audiences into immersive experiences.

One of the hottest trend topics in the Marketing industry stands around “How to successfully place brand activations on new digital spaces, such as the Metaverse”? While the answer to this question is still at quite an early stage, there are important insights to consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins Maira Genovese, Founder and President of MG Empower, and Ross McAlpine, Senior Design Manager on a practical conversation exploring some of these relevant insights, from a perspective of actual cases and campaigns, including the Metaverse Fashion Week.