Better Than Big
Ashley Gartland
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On the decision to quit social media with Jenny Blake
Better Than Big
09/15/20 • 49 min
In this episode, Jenny Blake, the founder of The Pivot Method, joins me to talk about her decision to run her business without social media and what it’s made possible in her business and life. We focus on why it’s important to question assumptions and ask if “sexy shoulds” like social media align with your values. Jenny also talked about how she adds value through her public original thinking on her podcast and newsletter. We also shared an exercise you can do in your business to help you explore your own relationship with social media in your business.
Learn more about Jenny Blake: www.pivotmethod.com
Learn more about Ashley: https://www.ashleygartland.com/
09/15/20 • 49 min
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10/13/20 • 41 min
So often in business, we design our services based on the industry standard instead of designing them around what feels good and aligned for us. In this episode, my guest Kaitlyn Kessler joins me to talk about the art of creating aligned offers and her experience setting up services that feel good in two different businesses. We talk about why personality plays a role in service design, why a retainer model is a great option for people who love investing in their relationships and what mindset hurdles prevent us from designing aligned services. We also share the best place to start if you’re looking to create services that feel better for your business and life.
Learn more about Kaitlyn Kessler: www.KaitlynKessler.com
Learn more about Ashley: https://www.ashleygartland.com/
Learn more about The Simplified Services Intensive: https://www.ashleygartland.com/the-simplified-intensive
10/13/20 • 41 min
Scaling Within a 1:1 Model
Better Than Big
10/06/20 • 9 min
In many service-based industries, the experts tell you that the way to grow your business is to transition out of 1:1 services and into group experiences, courses, passive products and the like so you can decrease your time investment and increase your impact and bottom line. It makes plenty of sense on paper but this approach to service design and scaling doesn’t work for everyone. In this episode, I’m sharing when I learned that group coaching programs weren’t for me and how I found a way to scale sustainably within a 1:1 model. Plus, I’ll give you a preview of our guest interviews this month, which are all focused on service design and how it impacts your business and life.
Connect on IG: https://www.instagram.com/ashleygartland/
Learn more about Ashley: https://www.ashleygartland.com/
10/06/20 • 9 min
09/29/20 • 36 min
In this episode, Keina Newell, financial coach and the founder of Wealth Over Now joins me to talk about a daily decision she makes in her business and what her steadfast commitment to that decision has created for her business, and life. We also talked about how she deals with shiny objects, what her simplified marketing plan looks like and how deciding to stay the course in her business has created results like an incredibly engaged audience and 5-figure months.
Learn more about Keina Newell: https://wealthovernow.com/
Learn more about Ashley: https://www.ashleygartland.com/
09/29/20 • 36 min
On Deciding to Work Less with Gillian Perkins
Better Than Big
09/22/20 • 44 min
Plenty of business owners desire to work less but don’t know how to scale back and make it a reality in their lives. In this episode, online entrepreneur and Youtuber Gillian Perkins joins me to talk about her journey to working less. We talk about how she went from running a local music school that demanded a lot of time and energy to creating an online business that allows her to support her family while working just 20 hours a week. We also discuss the importance of exploring new ideas without judgement, the benefits of focusing on doing less better and on the role mindset played in helping Gillian create the business she envisioned.
Learn more about Gillian Perkins: www.gillianperkins.com
Learn more about Ashley Gartland: https://www.ashleygartland.com/
09/22/20 • 44 min
Scaling With an Intensive Model with Jordan Gill
Better Than Big
10/20/20 • 49 min
In this episode, you’ll learn how operations consultant Jordan Gill transitioned from offering retainer services to intensives, and why this business model was a better match for her strengths and lifestyle goals. We talk about pricing and positioning intensives and VIP days, why systems are essential for this kind of offer and where service-providers miss the mark when creating an intensive of their own. We also talk about how Jordan uses a simple strategy to market her intensives and about the freedom and flexibility this business model has made possible in her life.
Learn more about Jordan Gill: https://www.systemssavedme.com/
Learn more about Ashley Gartland: https://www.ashleygartland.com/
Learn more about Ashley’s coaching intensives: https://www.ashleygartland.com/the-simplified-intensive
10/20/20 • 49 min
09/08/20 • 46 min
In this episode, Susan Boles, virtual CFO, operations advisor and founder of ScaleSpark joins me to talk about the default decisions we make in our business and how they prevent us from scaling smart. We talked about what she’s learned about making decisions after running 4 businesses and shared the decisions that can have the biggest impact on your ability to scale sustainably. Susan also revealed the most powerful question you can ask yourself if you want to make better, more aligned decisions, and it’s as simple as it is smart.
Learn more about Susan Boles: https://www.scalespark.co/
Learn more about Ashley Gartland: https://www.ashleygartland.com/
09/08/20 • 46 min
Why I decided to scale slow
Better Than Big
09/01/20 • 7 min
When I first launched my coaching practice, I intentionally decided to scale slow to make space for my other priorities in life even when many peers and mentors hinted that faster growth was better. In this episode, I share why I was so certain that slow growth was the right path for me and also how that one decision created a domino effect that influenced everything from my services to my hiring needs to my marketing plan. If you’ve ever wondered what it looks like to pursue slower, more sustainable growth, this episode is for you.
Connect on IG: https://www.instagram.com/ashleygartland/
Learn more about Ashley: https://www.ashleygartland.com/
09/01/20 • 7 min
08/25/20 • 6 min
You might think that the main challenges to building a business that’s better than big are tangible things like not having enough time to simplify your business or not knowing the right strategies to scale sustainably. But, more often, there’s something bigger at play that’s holding you back and that’s your own thoughts and feelings and beliefs.
In this episode of Better Than Big, I share the three main beliefs that prevent my clients from growing a business that’s simple and sustainable and life-giving. This episode will help you identify them, understand them and create the kind of awareness that will help you overcome them so you can build a better than big business too.
Connect on IG: https://www.instagram.com/ashleygartland/
Learn more about Ashley: https://www.ashleygartland.com/
08/25/20 • 6 min
10/27/20 • 41 min
As business owners, it might often feel like we have to choose between pursuing more growth or enjoying more freedom and flexibility in our businesses. But you can experience more growth AND more freedom if you design your services with both intentions in mind. In this episode, email strategist and conversion copywriter Allea Grummert joins me to talk about the productized services she offers and shares how they’ve helped her grow exponentially while enjoying more time off. We also discuss why offering productized services has helped Allea book out months in advance, hire smart and hit the six figure mark without working around the clock.
Learn more about Allea Grummert: https://www.duett.co/
Learn more about Ashley Gartland: https://www.ashleygartland.com/
Learn more about Ashley’s simplified services intensive: https://www.ashleygartland.com/the-simplified-intensive
10/27/20 • 41 min
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What is the most popular episode on Better Than Big?
The episode title 'On the decision to quit social media with Jenny Blake' is the most popular.
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