How Small Shifts to Your Services Impact Your Bottom Line with Katie McFarlan

04/27/21 • 42 min

What if you didn’t need to drastically alter your services to increase your bottom line and find more fulfillment with your work? That’s the question my guest Katie McFarlan and I are exploring in this episode as we talk to you about the small shifts she made to her services, and how those translated into a more sustainable and profitable business. In this episode, Katie and I talk about how she knew it was time to refine her services and about the practical changes she made to each offer. We also talk about the ripple effect this work had in her business and how it helped her market her offers and create 5-figure months with a lot more ease.

Learn more about the Simplified Services Intensive: https://www.ashleygartland.com/simplifiedservicesintensive

Learn more about Ashley: https://www.ashleygartland.com/

Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/

Learn more about Katie: www.dakotadesigncompany.com

Follow Katie on Instagram: https://www.instagram.com/dakotadesigncompany/

Learn more about the Simplified Services Intensive: https://www.ashleygartland.com/simplifiedservicesintensive

Learn more about Ashley: https://www.ashleygartland.com/

Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/

Learn more about Katie: www.dakotadesigncompany.com

Follow Katie on Instagram: https://www.instagram.com/dakotadesigncompany/

Previous Episode

How Small Shifts to Your Marketing Can Help You Do Less + Get Better Results with Christine Blubaugh

Doing less with your marketing seems counterintuitive in a highly connected world where being everywhere and posting frequently is the gold standard. But that can be pretty overwhelming for a small business owner and, as my guest on this episode learned, it might not actually be necessary to create great results in your business. Conversion copywriter and messaging strategist Christine Blubaugh joins me to talk about the small shifts she made in her marketing that allowed her to do less and get better results. We talk about how to manage the volume of marketing in your business without overwhelm and about how to bring your audience with you as you simplify your marketing. We also talk about Christine’s experience doubling down on one social media platform and about why it worked so much better for her business and life than being everywhere did.

Learn more about the Better Than Big Intensive: https://www.ashleygartland.com/betterthanbigintensive

Learn more about Ashley: https://www.ashleygartland.com/

Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/

Learn more about Christine: http://christineblubaugh.com

Follow Christine on Instagram: http://instagram.com/christineblubaugh

Next Episode

How to Do Less So You Can Live More

The problem with most time management tools is that they focus on maximizing your time, packing more into your days and squeezing more out of your schedule. They’re about doing more, and if you’re constantly in pursuit of more, it’s hard to feel that true spaciousness and time freedom you desire. There is a way to create it, however, and in this episode, I’m going to tell you the real way I’ve created time and space for what’s most important to me, which is all about changing the way you think about and operate in your business so you can do less and live more.

Find out about Do Less, Live More: www.ashleygartland.com/dolesslivemore

Learn more about Ashley: https://www.ashleygartland.com/

Connect with Ashley on Instagram: https://www.instagram.com/ashleygartland/