#189: 4 ways to share your expertise and raise your profile and build trust in your personal brand

In this episode of the Better Presentations More Sales podcast Trevor challenges you to share your expertise, to offer advice and tips for free as a way of raising your profile and building trust in your personal brand.
Last week I was at a business event in Penzance where the guest speaker was Pete Matthew of MeaningfulMoney.TV - Pete is a financial advisor who started recording advice videos in 2011 before launching a podcast which has over 5 million downloads. Pete was a mentor and inspiration for me launching this podcast. 
Pete's message at the event centred around giving your expertise, advice and tips away for free via videos or podcasts or articles. 
That inspired this episode.
So here are 4 ways you can share your expertise and raise your profile. 

1. When you go networking take a top tip that will be helpful to other attendees and she it before you talk about yourself. 
2. Post a top tip everyday for a week on LinkedIn. Do it in a 60-90 second video. You can easily shoot that via the Linked In app on your phone. Take the 5 tips and turn them into a LinkedIn article and post them the following week.
3. Offer to be a speaker at networking and other business events. Offer 10-15 minutes of useful tips and ideas - could be the same 5 tips from your videos
4. Offer to be a guest on a relevant podcast - again sharing those 5 tips

All very easy to do. You just need to commit to making it happen. It will be worth it. Especially if you repeat the sequence each month. 

If you have a top business tip for 2022 why not share it on this podcast. Record your tip in 60-90 seconds - use the memo app on your phone and then email it to [email protected]. The listener top tips episode will go out mid -December