#189: 4 ways to share your expertise and raise your profile and build trust in your personal brand

11/08/21 • 14 min

In this episode of the Better Presentations More Sales podcast Trevor challenges you to share your expertise, to offer advice and tips for free as a way of raising your profile and building trust in your personal brand.
Last week I was at a business event in Penzance where the guest speaker was Pete Matthew of MeaningfulMoney.TV - Pete is a financial advisor who started recording advice videos in 2011 before launching a podcast which has over 5 million downloads. Pete was a mentor and inspiration for me launching this podcast.
Pete's message at the event centred around giving your expertise, advice and tips away for free via videos or podcasts or articles.
That inspired this episode.
So here are 4 ways you can share your expertise and raise your profile.

When you go networking take a top tip that will be helpful to other attendees and she it before you talk about yourself.
Post a top tip everyday for a week on LinkedIn. Do it in a 60-90 second video. You can easily shoot that via the Linked In app on your phone. Take the 5 tips and turn them into a LinkedIn article and post them the following week.
Offer to be a speaker at networking and other business events. Offer 10-15 minutes of useful tips and ideas - could be the same 5 tips from your videos
Offer to be a guest on a relevant podcast - again sharing those 5 tips

All very easy to do. You just need to commit to making it happen. It will be worth it. Especially if you repeat the sequence each month.

If you have a top business tip for 2022 why not share it on this podcast. Record your tip in 60-90 seconds - use the memo app on your phone and then email it to [email protected]. The listener top tips episode will go out mid -December

When you go networking take a top tip that will be helpful to other attendees and she it before you talk about yourself.
Post a top tip everyday for a week on LinkedIn. Do it in a 60-90 second video. You can easily shoot that via the Linked In app on your phone. Take the 5 tips and turn them into a LinkedIn article and post them the following week.
Offer to be a speaker at networking and other business events. Offer 10-15 minutes of useful tips and ideas - could be the same 5 tips from your videos
Offer to be a guest on a relevant podcast - again sharing those 5 tips

Previous Episode

#188: Maggie Pugesek - helping you improve your phone skills

We know that the phone has made a comeback as a key business communication tool over the last 18 months or so. In this episode telephone coach Maggie Pugesek shares some great thoughts and ideas around how you and the people in your business can improve their phone skills both for incoming and outgoing calls.
Maggie offers insights around call practice, those crucial first five seconds and how to ensure that training sticks.
If you use the telephone as a key sales tool than this is a really good use of 25 minutes of your time.
Maggie's top tips are:
Record your calls because they will help with getting better but they will also identify how your company is receiving calls in particular, which is especially important given all the marketing investment and activity you've probably done to get people to call you in the first place.
Set your goal and then work backwards to create a process to utilise the phone to help you achieve your goal
Have a mirror in front of you when making calls. You can check your level of enthusiasm and how you use your voice.
Find out more about Maggie's telephone training at CandMCoaching.com

Next Episode

How easy is it to buy from you? - 6 top tips to help make it easier for customers to buy from you

It's easy to think that it's easy to buy from us when often that's not how customers see it, particularly those who have spent some time deciding that you are the company they want to buy a particular product or service from. So here are six top tips to make it easier for customers to buy from you and ultimately therefore to help you grow sales:

Help customers find you and know about you so be proactive in your marketing as an individual as well as a company
Ensure your offer is easy to understand and think about including how much I need to invest to acquire it
Make it easy for me to ask you to another words encourage me to phone you, or book a meeting with you rather than fill in a contact form. Use calendly
Don't talk too much focus on asking questions and listening carefully to answers
Focus your proposal or presentation or pitch the customer not yourself and add in their some choice and use the word investment rather than fee, rate, price, etc..
Think customer first you second – think you're there to help me not to sell to me

This is episode 190 of the Better Presentations More Sales podcast - the previous 189 episodes are available on your usual podcast app or you can listen and download them via this link. To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes, including helping you deliver that key presentation please follow this link

If you or your company are keen to get better at sales and presentations in 2022 and you think you might need some help to make that happen let's have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.

To find out more and potentially purchase my book please click here: 12 Business Lessons from Running and UltraMarathon.

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