#175 - The Worlds Best Buyer Persona System with Stormie Andrews

08/02/21 • 28 min

Stormie Andrews is the author of The Worlds Best Buyer Persona System

In this action packed 25 minute episode questions that arise and get discussed include:

What is your definition of Success?
How many half built bridges have you got in your business?
Do you understand how your customers think?

Stormie also shares his 7 step Marketing Wheel Audit:

Awareness
Lead Generation
Engagement
Conversion Optimisation
Wow
Customer Ladder
Reviews / Referrals

Questions Stormie suggests you ask yourself:

Do you know what motivates your ideal customer to do business with you?
What noise are they seeing in the market place?
What are they being told,what are they hearing?
What are they doing as it pertains to a solution?

Stormie’s new podcast: The Phactor

Find Stormie at www.outsmarttools.com

Stormie Andrews is the author of The Worlds Best Buyer Persona System

In this action packed 25 minute episode questions that arise and get discussed include:

What is your definition of Success?
How many half built bridges have you got in your business?
Do you understand how your customers think?

Stormie also shares his 7 step Marketing Wheel Audit:

Awareness
Lead Generation
Engagement
Conversion Optimisation
Wow
Customer Ladder
Reviews / Referrals

Questions Stormie suggests you ask yourself:

Do you know what motivates your ideal customer to do business with you?
What noise are they seeing in the market place?
What are they being told,what are they hearing?
What are they doing as it pertains to a solution?

Stormie’s new podcast: The Phactor

Find Stormie at www.outsmarttools.com

Previous Episode

#174: Bullet Proof Selling - Improving sales with lessons from the battlefield taken into the boardroom with Shawn Rhodes

Shawn was a former war correspondence who has taken the systems and processes that he observed from the battlefield into business boardrooms

Shawn’s ambition is to help companies replace hope with certainty when it comes to sales by having systems and processes in place that are reliable, consistent and easily utilised if sales personnel change

Shawn also shares three great questions to ask after each sales meeting:

What could I have done differently now the meeting is over and I know in hindsight how it was going to run?

What should I have known about the company in advance of the meeting?

And given the outcome of the meeting what could my company have done to help me be more successful?

Shawn also reminds us that we should focus our debrief just around the occasions when we don’t win the business but also around those occasions when we do win the business

Shawn suggests you track the challenges you face every day so that you can learn from them and also learn how to get better at them

Here is the link to Shawn’s website bulletproof-selling.com

And to Shawn on LinkedIn

Next Episode

The Olympics and lessons for Presenters & Pitchers

In this episode Trevor Lee looks at what presenters and pitchers can learn from the Olympics in terms of the preparation and practice as well as the fine margins around timing, starting, slipping up being indecisive.

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