Better Presentations More Sales - #174: Bullet Proof Selling - Improving sales with lessons from the battlefield taken into the boardroom with Shawn Rhodes

#174: Bullet Proof Selling - Improving sales with lessons from the battlefield taken into the boardroom with Shawn Rhodes

07/26/21 • 27 min

Shawn was a former war correspondence who has taken the systems and processes that he observed from the battlefield into business boardrooms

Shawn’s ambition is to help companies replace hope with certainty when it comes to sales by having systems and processes in place that are reliable, consistent and easily utilised if sales personnel change

Shawn also shares three great questions to ask after each sales meeting:

What could I have done differently now the meeting is over and I know in hindsight how it was going to run?

What should I have known about the company in advance of the meeting?

And given the outcome of the meeting what could my company have done to help me be more successful?

Shawn also reminds us that we should focus our debrief just around the occasions when we don’t win the business but also around those occasions when we do win the business

Shawn suggests you track the challenges you face every day so that you can learn from them and also learn how to get better at them

Here is the link to Shawn’s website bulletproof-selling.com

And to Shawn on LinkedIn

Shawn was a former war correspondence who has taken the systems and processes that he observed from the battlefield into business boardrooms

Shawn also shares three great questions to ask after each sales meeting:

What could I have done differently now the meeting is over and I know in hindsight how it was going to run?

What should I have known about the company in advance of the meeting?

And given the outcome of the meeting what could my company have done to help me be more successful?

Shawn also reminds us that we should focus our debrief just around the occasions when we don’t win the business but also around those occasions when we do win the business

Shawn suggests you track the challenges you face every day so that you can learn from them and also learn how to get better at them

Here is the link to Shawn’s website bulletproof-selling.com

And to Shawn on LinkedIn

Previous Episode

#173: How do deliver a '3 minute Pubic Speaking Masterpiece' with Simon Trevarthen

Simon’s business is called ‘Elevate Your Greatness’ and in this episode Simon shares some top ideas around how to become a better communicator, particularly when you are presenting.

He will share some thoughts and ideas around how to overcome the fear of presenting and he also shares his concept of a three-minute speaking masterpiece where the whole idea is based around one idea with a maximum of three points

Simon’s top tips which you will hear in the podcast are:

Think in 3’s – it is much easier for your audience to take away three things rather than 33 things regardless of how long your presentation is
Make sure you have some passion and belief in your presentation because that is what will create a response from your audience
Start with 15 to 20 seconds of silence – this will give your audience a chance to engage with you simply because nothing is happening

Here is the link to Simon’s website: Elevate Your Greatness

And here is the link to Simon on LinkedIn

Next Episode

The Worlds Best Buyer Persona System with Stormie Andrews

Stormie Andrews is the author of The World's Best Buyer Persona System

In this action packed 25 minute episode based on the world's best buyer persona system questions that arise and get discussed include:

What is your definition of Success?
How many half built bridges have you got in your business?
Do you understand how your customers think?

Stormie also shares his 7 step Marketing Wheel Audit:

Awareness
Lead Generation
Engagement
Conversion Optimisation
Wow
Customer Ladder
Reviews / Referrals

Questions Stormie suggests you ask yourself:

Do you know what motivates your ideal customer to do business with you?
What noise are they seeing in the market place?
What are they being told,what are they hearing?
What are they doing as it pertains to a solution?

This is an episode packed full of tips and ideas - Stormie is a great podcast guest

Stormie’s new podcast: The Phactor

Find Stormie at https://www.stormieandrews.com

This is episode 175 of the Better Presentations More Sales podcast - the previous 174 episodes are available on your usual podcast app or you can listen and download them via this link.

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