
Harpoon Brewery w/ Megan Wilson
09/24/22 • 51 min
1 Listener
CRAFT BEER PODCAST INFO:
Megan Wilson is no stranger to the craft beer industry, having worked for beer giants including Boston Beer Co and currently Mass Bay Brewing Company as the director of Digital Strategy. Megan sits down to talk about marketing in the alcohol space and the rules and regulations you have to follow, we talk about the collaborations with other major organizations including Dunkin and Reebok, and she gives us some insight onto what makes Harpoon Brewery so special, and why it was only one party away from failure over 25 years ago. Join us for a lesson in social media and donut beer!
Sponsors:
North Center Brewing - https://northcenterbrewing.com/
Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/
Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjT
Download the MI Beer Map - http://www.mibeermap.com
Subscribe to Better on Draft - https://plnk.to/BOD
Spotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKg
iTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740
Facebook - https://www.facebook.com/betterondraft
Untappd - https://www.untappd.com/user/betterondraft
YouTube - https://www.youtube.com/c/betterondraft
Instagram - https://www.instagram.com/betterondraft
Twitter - https://www.twitter.com/betterondraft
Tik Tok- https://www.tiktok.com/@betterondraft
CRAFT BEER PODCAST INFO:
Megan Wilson is no stranger to the craft beer industry, having worked for beer giants including Boston Beer Co and currently Mass Bay Brewing Company as the director of Digital Strategy. Megan sits down to talk about marketing in the alcohol space and the rules and regulations you have to follow, we talk about the collaborations with other major organizations including Dunkin and Reebok, and she gives us some insight onto what makes Harpoon Brewery so special, and why it was only one party away from failure over 25 years ago. Join us for a lesson in social media and donut beer!
Sponsors:
North Center Brewing - https://northcenterbrewing.com/
Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/
Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjT
Download the MI Beer Map - http://www.mibeermap.com
Subscribe to Better on Draft - https://plnk.to/BOD
Spotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKg
iTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740
Facebook - https://www.facebook.com/betterondraft
Untappd - https://www.untappd.com/user/betterondraft
YouTube - https://www.youtube.com/c/betterondraft
Instagram - https://www.instagram.com/betterondraft
Twitter - https://www.twitter.com/betterondraft
Tik Tok- https://www.tiktok.com/@betterondraft
Previous Episode

Craft Beer News (09/16/22) – Bell's Inspired Giving & THC Beer
CRAFT BEER PODCAST NEWS EPISODE!
Every year Rob brings up the average price of beer at a stadium and this year there is a new winner! Wendy talks about the Bell’s Inspired Giving campaign, Nick is curious about the future in THC Beer, Dan ponders the data Drizly gives us including RTD’s passing hard seltzer, and Ken finishes the show by recapping the 2022 Burning Foot Beer Festival and why you should go! Want us to cover articles? Send us the news to [email protected]
Ken's Article - Burning Foot Beer Festival Recap (https://www.betterondraft.com/blogs/event-reviews/the-list-8-winners-from-burning-foot-beer-festival-2022)
Dan's Article - Light Lager and American Lager Gain Share on Drizly; RTDs Surpass Hard Seltzer in Share (https://www.brewbound.com/news/light-lager-and-american-lager-gain-share-on-drizly-rtds-surpass-hard-seltzer-in-share)
Nick's Article - THC-infused beer debuts in Rochester (https://www.postbulletin.com/lifestyle/thc-infused-beer-debuts-in-rochester)
Rob's Article - Which NFL teams have the most expensive beer (https://www.axios.com/2022/09/15/nfl-beer-prices)
Wendy's Article - Bell’s Brewery investing $480,000 into grant donations for responsible water stewardship (https://www.mlive.com/news/kalamazoo/2022/08/bells-brewery-investing-480000-into-grant-donations-for-responsible-water-stewardship.html)
Sponsors:
North Center Brewing - https://northcenterbrewing.com/
Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/
Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjT
Download the MI Beer Map - http://www.mibeermap.com
Subscribe to Better on Draft - https://plnk.to/BOD
Spotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKg
iTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740
Facebook - https://www.facebook.com/betterondraft
Untappd - https://www.untappd.com/bodpodcast
YouTube - https://www.youtube.com/c/betterondraft
Instagram - https://www.instagram.com/betterondraft
Twitter - https://www.twitter.com/betterondraft
Next Episode

Second Self Beer w/ Jason Santamaria
CRAFT BEER PODCAST INFO:
Jason Santamaria joined us this week to talk about his life and heritage. From Cuba, having lived in Puerto Rico, to the main land, Jason has always had food in his life, growing up within the restaurant industry it really help mold him into what he wanted to do. Without really knowing how to do so, Jason began his career going to Georgia Tech where he began working during the week, and brewing on the weekends for friends and family, it’s how his persona of having a Second Self came to fruition. Celebrating his 8th year open with us he talks about the changes of Georgia Law and his want to get into more beverage categories including RTD’s, CBD drinks, and more. Join us for a lesson in always looking forward, while still learning from your past.
Sponsors:
North Center Brewing - https://northcenterbrewing.com/
Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/
Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjT
Download the MI Beer Map - http://www.mibeermap.com
Subscribe to Better on Draft - https://plnk.to/BOD
Spotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKg
iTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740
Facebook - https://www.facebook.com/betterondraft
Untappd - https://www.untappd.com/user/betterondraft
YouTube - https://www.youtube.com/c/betterondraft
Instagram - https://www.instagram.com/betterondraft
Twitter - https://www.twitter.com/betterondraft
Tik Tok- https://www.tiktok.com/@betterondraft
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