
Pitching Media For Your Small Business With PR Pro Nicole Myden Of The PR Concierge
05/20/20 • 66 min
#13: Public relations is a hot topic. It feels very foreign to most businesses in the sense that they just don't know how to go about it! Lucky for all of you, today we are talking to Nicole Myden, a 20-year PR veteran and owner of The PR Concierge. In this episode, Nicole walks us through the do's and don'ts when it comes to pitching media, how to create your own rolodex (or media list), what to expect from hiring a PR pro or agency, and so much more. This episode is FULL of useful insights and tips so we definitely recommending taking notes on this one!
Nikki Product Of The Week: GLAMGLOW Illuminating Eye Cream
Becca Product Of The Week: Ultrasonic Cool Mist Humidifier
To connect with Nicole, click here.
To follow The PR Concierge, click here.
To ask us a question, suggest a guest or just say hi, visit @betteroffpod or email [email protected].
Feel free to creep on your hosts a little further, too @thenikkibutler & @bbooks. Thank you for your attention and support!
#13: Public relations is a hot topic. It feels very foreign to most businesses in the sense that they just don't know how to go about it! Lucky for all of you, today we are talking to Nicole Myden, a 20-year PR veteran and owner of The PR Concierge. In this episode, Nicole walks us through the do's and don'ts when it comes to pitching media, how to create your own rolodex (or media list), what to expect from hiring a PR pro or agency, and so much more. This episode is FULL of useful insights and tips so we definitely recommending taking notes on this one!
Nikki Product Of The Week: GLAMGLOW Illuminating Eye Cream
Becca Product Of The Week: Ultrasonic Cool Mist Humidifier
To connect with Nicole, click here.
To follow The PR Concierge, click here.
To ask us a question, suggest a guest or just say hi, visit @betteroffpod or email [email protected].
Feel free to creep on your hosts a little further, too @thenikkibutler & @bbooks. Thank you for your attention and support!
Previous Episode

THELIFESTYLEDCO Creator, Kristen Forgione On Finding Your Passion And Building A Business Out Of It
#12: Today we are joined by Kristen Forgione, Creator and Principal Designer of THELIFESTYLEDCO, Design Firm and Retail Shops specializing in minimal and modern aesthetic called Organic Desert Living. Talk about a conversation that could have gone on forever! She is so easy to talk to and very open about everything.
Kristen gets candid with us about how she started her sought-after interior design firm and the importance of naming her aesthetic (enter: #organicdesertliving). We get into how she built a loyal team and the bad apples she came across along the way. Kristen also touches on how she realized adding additional revenue streams was crucial to giving herself more time with family and eventually helped her continue to pay her employees through the pandemic.
Among other things, we talk about strategically spending on credit cards, the effectiveness of hashtags and we meet Linda, her new corgi rescue!
Products We Mentioned:
Nikki Product Of The Week: Reclaimed Wood Console Table
Becca Product Of The Week: Ninja Foodie
To connect with Kristen (she responds to every DM!), click here.
To follow THELIFESTYLEDCO, click here.
To ask us a question, suggest a guest or just say hi, visit @betteroffpod or email [email protected].
Feel free to creep on your hosts a little further, too @thenikkibutler & @bbooks. Thank you for your attention and support!
Next Episode

Investing In A Franchise And Tips For Healthy Living With barre3 Studio Owner Karie Johnson
#14: Karie Johnson is the owner of barre3 Scottsdale and Paradise Valley, two fitness studios here in the Greater Phoenix Area. Karie takes us through what it's actually like investing in a franchise, telling us the actual number and more importantly, telling us her success story. To start the interview, Karie walks Becca and Nikki through a much needed 3-minute breath exercise before diving into Karie's story, barre3 and what she eats in a day to look and feel great!
We also cover:
- How Karie pivoted from teaching to investing into barre3
- What it's actually like being a franchisee working with a franchisor
- How much the initial investment is to open a barre3 studio
- The barre3 workout and how it's different from others
- The four underdeveloped areas of our bodies in today society and how barre3 "reverses daily life"
- The five core values of barre3 and how they align with Karie's own values
- The importance of community involvement
- Adjusting during COVID-19 and where Karie, her studios and staff are now
- What Karie eats in a day
- Tips from Karie on balancing motherhood, marriage, business and a healthy lifestyle!
Karie is offering one free virtual class to Better Off Said listeners! Just email or DM @barre3scottsdalepv and mention Better Off Said.
You can also click HERE to see their schedule and book a class.
Nikki's Product Of The Week: PARACHUTE Linen Bedding
Becca's Product Of The Week: Ann Taylor Wide Leg Jeans
To connect with Karie, click here.
To follow barre3 Scottsdale and Paradise Valley, click here.
To ask us a question, suggest a guest or just say hi, visit @betteroffpod or email [email protected].
Feel free to creep on your hosts a little further, too @thenikkibutler & @bbooks. Thank you for your attention and support!
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