SaaS Content Strategy with Nicole Kow

01/28/22 • 22 min

What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

Visit our website for the detailed episode recap with key learnings.

nicolekow.com — Nicole’s consultancy
CodeSubmit, TrekkSoft — some of Nicole’s clients
Reddit, Quora — great locations for research
On Writing Well — a book by William Zinsser
Don't Make Me Think — a book by Steve Krug
Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
Animalz — content marketing agency
Asana, Intercom — companies with examples of strong written content
Grow Your Content Marketing as a Team of One
The Evolution of Developer Salaries: Looking Back 20 Years
Developer Burnout: Why It Happens and What We Can Do About It

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Visit our website for the detailed episode recap with key learnings.

nicolekow.com — Nicole’s consultancy
CodeSubmit, TrekkSoft — some of Nicole’s clients
Reddit, Quora — great locations for research
On Writing Well — a book by William Zinsser
Don't Make Me Think — a book by Steve Krug
Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
Animalz — content marketing agency
Asana, Intercom — companies with examples of strong written content
Grow Your Content Marketing as a Team of One
The Evolution of Developer Salaries: Looking Back 20 Years
Developer Burnout: Why It Happens and What We Can Do About It

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Previous Episode

How to Edit Content with Kieran Tie

How can we edit our content better? Can editing make a difference? In this episode, we talk to Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

Visit our website for the detailed episode recap with key learnings.

Chatty.so — Kieran’s editorial service
Grammarly, Writer.com — proofreading tools
Google Docs, Quip — collaborative word processing tools
Follow Kieran on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Next Episode

Web Copy for SaaS with Ekaterina Howard

Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Visit our website for the detailed episode recap with key learnings.

ekaterinahoward.com — Ekaterina’s consulting website
Finding the Right Message — a book by Jennifer Havice
The Mom Test — a book by Rob Fitzpatrick
Hannah Shamji’s YouTube channel — customer survey teardowns
Coda — a great example of homepage copy
How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
Follow Ekaterina on YouTube, Twitter, and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.