Mastering Email Software with Brennan Dunn

07/30/21 • 51 min

What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.

Visit our website for the detailed episode recap with key learnings.

RightMessage — Brennan's email automation and lead generation software
CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
Double Your Freelancing — Brennan's previous solo venture
Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
Liquid — a templating language built by Shopify
Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
Help Scout, HubSpot, RightMessage — companies that do good email marketing
Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Visit our website for the detailed episode recap with key learnings.

RightMessage — Brennan's email automation and lead generation software
CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
Double Your Freelancing — Brennan's previous solo venture
Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
Liquid — a templating language built by Shopify
Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
Help Scout, HubSpot, RightMessage — companies that do good email marketing
Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Previous Episode

Marketing Experiments with Martin “Gonto” Gontovnikas

How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.

Visit our website for the detailed episode recap with key learnings.

Hypergrowth Partners — a “sweat equity advisor” co-founded by Gonto
Auth0 — Gonto’s previous place of work, acquired by Okta
Gong, Chorus — call recording software
Follow Gonto on Twitter
Gonto’s blog
Follow Hypergrowth Partners on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Next Episode

Cold Outreach Essentials with Andy Cabasso

What pitfalls should we avoid in cold email outreach? In this episode, we talk to Andy Cabasso, co-founder of Postaga. You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.

Visit our website for the detailed episode recap with key learnings.

Postaga — Andy's automated email outreach product
Product Hunt — a discovery site for new tech products
John Buchan's "Charm Offensive" — a cold email outreach approach
Episode 507 | Making Cold Email Work in B2B SaaS
Follow Andy on Twitter, Facebook, and LinkedIn
Use promocode BDTP50 to get 50% off the first 3 months of Postaga

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.