Email Deliverability with Lauren Meyer

10/28/22 • 39 min

Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Visit our website for the detailed episode recap with key learnings.

SocketLabs – Lauren’s place of work
Patrick McKenzie’s Twitter thread about self-hosting emails
Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
SPK, DKIM, DMARC – email authentication protocols
Spamhaus, SpamCop – spam blocklist providers
Follow SocketLabs on Twitter
Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Visit our website for the detailed episode recap with key learnings.

SocketLabs – Lauren’s place of work
Patrick McKenzie’s Twitter thread about self-hosting emails
Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
SPK, DKIM, DMARC – email authentication protocols
Spamhaus, SpamCop – spam blocklist providers
Follow SocketLabs on Twitter
Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Previous Episode

Email Strategy with Samar Owais

When is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

Visit our website for the detailed episode recap with key learnings.

Emails Done Right
Joanna Wiebe – founder of Copyhackers
Val Geisler – an email strategist and educator
Join Samar’s list to get updates about her upcoming SaaS email strategy course
Follow Samar on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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Content Curation with Jonathan Gandolf

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Visit our website for the detailed episode recap with key learnings.

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UI Breakfast Episode 175 with Dru Riley
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The Cold Start Problem – a book by Andrew Chen
Follow Jonathan on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.