How to stand out in a crowded marketplace with Ryan Teague

Explicit content warning

08/01/23 • 38 min

In this installment, I have a conversation with Ryan Teague, a wedding photographer hailing from the Gold Coast and the creative force behind Feather and Finch Photography. Ryan begins by sharing his journey into the world of photography and then delves into the strategies for distinguishing oneself in a saturated market, whether as a photographer or a creative professional. Throughout this episode, we explore three essential pillars – branding, portfolio development, and marketing – that play a fundamental role in elevating your work above the noise and making it truly stand out.
Some of the questions we go over are:

What is branding and why is it so important
How can someone build a brand that sets them apart
What is the most influential factor of a brand
Is having a solid portfolio critical to standing out in a crowded marketplace
How to build a strong portfolio if you don't have one
Should you mix in different genres of work or leave them separate
Marketing techniques that help to cut through the noise
Where to market your work
Where to focus your marketing efforts if you are time poor
How to build relationships that generate referrals
If you should be utilising ads as part of your marketing strategy

Find Ryan at Feather & Finch Photography or follow him on Instagram

This podcast is brought to you by Studio Rolla & presented by Richard Johnston
Follow us on socials @richardjohnstoneducation (education) & @lonelyhunter (photography)
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What is branding and why is it so important
How can someone build a brand that sets them apart
What is the most influential factor of a brand
Is having a solid portfolio critical to standing out in a crowded marketplace
How to build a strong portfolio if you don't have one
Should you mix in different genres of work or leave them separate
Marketing techniques that help to cut through the noise
Where to market your work
Where to focus your marketing efforts if you are time poor
How to build relationships that generate referrals
If you should be utilising ads as part of your marketing strategy

Find Ryan at Feather & Finch Photography or follow him on Instagram

Previous Episode

When to use a Virtual Assistant in your business with Chantelle Perkins

On this episode of the Better Business Photography Podcast we open the discussion with Chantelle Perkins from the wedding VA and chat all things virtual assistants. We go over:

When you might need a VA
What the onboarding process can look like
If you need systems in place before hiring a VA
What common issues photographers often face before hiring a Virtual Assistant
The types of tasks virtual assistants can help with
How to overcome the fear of giving up control to someone else
What you can expect after using a VA

To get in touch with Chantelle from the wedding VA, we included her details below:
Website - www.theweddingva.com.au
Instagram - @thewedding.va
TikTok : @theweddingva
Threads - thewedding.va

Next Episode

Building a High-End Wedding Photography Business with Lei Lei Clavey

In this episode, I go in-depth with Lei Lei Clavey, a high-end editorial wedding photographer based out of Melbourne. Lei Lei opens up about her journey into the wedding industry, what worked for her when she got started, what she has learned and what she is implementing moving forward to help her photography business appeal to the luxury wedding market. We leave no stone unturned as we explore this interesting topic..
Some of the things we go over are:

Lei Lei Clavey's background
How she found inroads into the industry
What drew Lei Lei to editorial wedding photography
Why it's important to curate your images
What luxury clients value most when it comes to their weddings
Why styled shoots are important and how they can work for your business
How to get your work featured in high-profile magazines & directories
Where the majority of her high-end wedding photography leads come from
How to build relationships with planners
How she goes above and beyond for her clients
Her biggest piece of advice for photographers trying to break into the high-end wedding photography market?

Connect with Lei Lei Clavey via her website or follow her on Instagram