Effective LinkedIn messaging with Jason Bay:

09/06/20 • 45 min

Let’s face facts, some guests are simply better than others. And, I’ve really been looking forward to talking to Jason. Luckily, Jason certainly didn’t let me down. He has delivered in spades with this conversation.

Think I’m exaggerating? Here are just some of the things he shares ‘how to do’ in this episode.

· Connection requests

· Follow up messages

· Video use as a LinkedIn message tool

· How to become an expert in your industry

· How to create content from a narrow business offering

· What his content strategy is for LinkedIn

· Why you shouldn’t pitch stuff up front (Unless it’s a Lamborghini)

· How to follow up with someone who likes your post on social

· A great tip to get prospects smoothly off social and into email

· Why you should be ‘question stacking’ and

· Teach don’t take.

I’ve been following Jason for about 8months and during that time, I have seen his profile rise and his name being mentioned by more and more people, people I hold in high regard.

So naturally, I took notice.

The thing I really love about Jason is that he is just SO tactical with his content. He goes ‘all in’ with his strategies and his technics. He shares everything upfront whether it be on a social post, a podcast or anywhere else.

Now, this is a hard thing to do because there is always someone who says “that won’t work for me” or you’re wrong’ being so transparent with his strategies, like he is, takes commitment and courage. Well done Jason.

Jason Bay is the Chief Prospecting Officer of Blissful prospecting, an Outbound Sales Coach & Trainer and the host of the Think Outside the Script Tour, it was a blast having him on the Best Of Social Selling Podcast.

Make sure you have something to take notes with – there is plenty in this episode for everyone.

Enjoy.

Jason Bay
https://www.linkedin.com/in/jasondbay/

Think Outside The Script Tour
https://tour.blissfulprospecting.com/

Blissful prospecting
https://blissfulprospecting.com/

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

Mark McInnes - Sales Training
www.Markmc.co

www.Bonjoro.com
Coupon – BOSS20

Tactical Pipeline Growth
www.markmc.co/tpg

Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting

Think I’m exaggerating? Here are just some of the things he shares ‘how to do’ in this episode.

· Connection requests

· Follow up messages

· Video use as a LinkedIn message tool

· How to become an expert in your industry

· How to create content from a narrow business offering

· What his content strategy is for LinkedIn

· Why you shouldn’t pitch stuff up front (Unless it’s a Lamborghini)

· How to follow up with someone who likes your post on social

· A great tip to get prospects smoothly off social and into email

· Why you should be ‘question stacking’ and

· Teach don’t take.

I’ve been following Jason for about 8months and during that time, I have seen his profile rise and his name being mentioned by more and more people, people I hold in high regard.

So naturally, I took notice.

Make sure you have something to take notes with – there is plenty in this episode for everyone.

Enjoy.

Jason Bay
https://www.linkedin.com/in/jasondbay/

Think Outside The Script Tour
https://tour.blissfulprospecting.com/

Blissful prospecting
https://blissfulprospecting.com/

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

Mark McInnes - Sales Training
www.Markmc.co

www.Bonjoro.com
Coupon – BOSS20

Tactical Pipeline Growth
www.markmc.co/tpg

Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting

Previous Episode

Using LinkedIn in Complex Sales Situations (How To) with Steven Norman.

Steven is an in-demand sales consultant and author of Future Proof Selling. (a 2019 Top Sales finalist). He has his own podcast, also called Future proof selling where he discusses the very best and latest sales strategies in play today.

Here on the BOSS podcast, the tables are turned, he is the talent.

Steven shares what he thinks sellers should be doing to use social as part of the more complex sale and beyond the starting of prospecting conversations.

Some of the things Steve talks about is how, inside sales, now thanks to COVID, has a bigger piece to play in our sales organizations and how we could be using content more effectively to reengage our clients.

Some great tactic for you to use.

Steven Norman
https://www.linkedin.com/in/growth-coach/

Sales Assessment Tool
https://growthacumen.com.au/sales-assessment-tool-3/

Growth Acumen
https://growthacumen.com.au/

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

Mark McInnes - Sales Training
www.Markmc.co

www.Bonjoro.com
Coupon – BOSS20

Tactical Pipeline Growth
www.markmc.co/tpg

Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting

Next Episode

Top Tips from the first 20 Episodes of Expert Guests.

There was a number of common topics and activities that experts kept telling me were 'must do' strategies in many of the conversations we had over the first 20 episodes.
Whether it was a LinkedIn trainer like Brynne Tilman, a profile expert such as Karen Tisdell or a marketer like Joe Apfelbaum or Tim Hyde. On more than one occasion they said the same thing. So I thought it was worthwhile to bundle all those together to make it easy for you to get the BEST of the first 20.
With 20 episodes now completed we’ve certainly covered some ground.
I’ve talked to some real social legends and learnt a bunch of new and valuable stuff.

With thousands of downloads already I have to say thank you to the listers for the support and, please keep on interacting with us both on social and via email. It’s great to hear and see how you are all applying the strategies we uncover here.

This episode is a mini wrap up of those previous 19 Episodes and we provide some commentary around the main takeaways from those interviews.

But don’t worry, rather than have you listen to me talk endlessly, I’ve enlisted the help of, The COO Of, The Social Revolution, sometime business partner and good friend, Tino Ho. I’m delighted to have Tino join me to co-host this review.

The main points we walk through today include.

Automation – why are people so wound up about it

Connection requests – why are LinkedIn ‘trainers’ so wound up about them (And what really works to improve connection rates – it’s probably not what you think).

Video – “how to use” as part of social outreach

Profile – Why are we still talking about this.

And the network quality over quantity piece.

I’m sure you’ll enjoy this slightly different episode and please help us to let everyone who needs to know about this podcast to find it – by liking, sharing and rating us.

We are referencing the work of Joe Apfelbaum, Karen Tisdell, Stuart Turner, Bill McCormick, Tim Hyde and Matt Barnett in this episode.

Tino Ho
https://www.linkedin.com/in/tinoho/

The Social Revolution
https://www.thesocialrevolution.co/

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

Mark McInnes - Sales Training
www.Markmc.co

www.Bonjoro.com
Coupon – BOSS20

Tactical Pipeline Growth
www.markmc.co/tpg things as the most important things.

Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting

Best Of Sales Skills Podcast - Effective LinkedIn messaging with Jason Bay:

Transcript

Outbound take down � LinkedIn messaging with Jason Bay
Mark McInnes: [00:00:00] Welcome to theBOSS podcast. This week, we have Jason by the outbound at guru let's face facts. Some guests are simply better than others, and I've really been looking forward to talking to Jason. Luckily, Jason didn't let me down. He is delivered in spades in this conversation. Now you might think I'm exaggerating, but here are just some of the things he shares how to do in this particular episode of the boss p