
Send in the clowns: Joker, Terrifier, and the Apprentice
10/15/24 • 17 min
Our hosts aren’t the only ones clowning around this week, as we watched Terrifier 3 overtake Joker: Folie a Deux with an unfortunately dramatic 2nd week drop, and saw The Apprentice join the market. While Joker may not have been the box office boost we hoped to see, we’re looking ahead to promising pre-sales for Smile 2, Gladiator 2, and Wicked so join us Behind the Screens to see how the rest of 2024’s slate is shaping up.
Topics and times:
- Box office overview: Joker, Terrifier 3 - 0:58
- Terrifier 3 audience analysis - 2:30
- Terrifier 3 budget, profitability, and reception - 5:22
- Extended box office roundup - 6:27
- The Apprentice reception - 7:20
- Piece by Piece audience analysis - 8:15
- Saturday Night - 11:14
- Joker: Folie a Deux roundup - 11:53
- The Wild Robot, and pre-sales for Smile 2, Gladiator 2, and Wicked - 14:00
- Next week - 16:21
Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Box Office Overview:
- Terrifier 3 debuted at number 1 with $18.3M domestically and nearly $5M internationally. On a budget of only $2M, an opening weekend total of $23.1M makes Terrifier 3 likely to be the most profitable movie of the year.
- The Wild Robot grossed another $13.5M domestically, keeping a strong momentum in its 3rd week.
- Joker: Folie a Deux saw an unfortunate 81% drop in the domestic market with only $7M, making for the highest 2nd week drop of a comic book movie.
- Beetlejuice Beetlejuice in its 6th week was only a hair behind, also with $7M in the domestic market, where its total has now passed $275M.
- Piece by Piece, a lego documentary, debuted to $3.8M.
- My Hero Academia the Movie: You’re Next debuted with just over $3M domestically.
- And The Apprentice grossed $1.58M from 1740 screens.
Our hosts aren’t the only ones clowning around this week, as we watched Terrifier 3 overtake Joker: Folie a Deux with an unfortunately dramatic 2nd week drop, and saw The Apprentice join the market. While Joker may not have been the box office boost we hoped to see, we’re looking ahead to promising pre-sales for Smile 2, Gladiator 2, and Wicked so join us Behind the Screens to see how the rest of 2024’s slate is shaping up.
Topics and times:
- Box office overview: Joker, Terrifier 3 - 0:58
- Terrifier 3 audience analysis - 2:30
- Terrifier 3 budget, profitability, and reception - 5:22
- Extended box office roundup - 6:27
- The Apprentice reception - 7:20
- Piece by Piece audience analysis - 8:15
- Saturday Night - 11:14
- Joker: Folie a Deux roundup - 11:53
- The Wild Robot, and pre-sales for Smile 2, Gladiator 2, and Wicked - 14:00
- Next week - 16:21
Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Box Office Overview:
- Terrifier 3 debuted at number 1 with $18.3M domestically and nearly $5M internationally. On a budget of only $2M, an opening weekend total of $23.1M makes Terrifier 3 likely to be the most profitable movie of the year.
- The Wild Robot grossed another $13.5M domestically, keeping a strong momentum in its 3rd week.
- Joker: Folie a Deux saw an unfortunate 81% drop in the domestic market with only $7M, making for the highest 2nd week drop of a comic book movie.
- Beetlejuice Beetlejuice in its 6th week was only a hair behind, also with $7M in the domestic market, where its total has now passed $275M.
- Piece by Piece, a lego documentary, debuted to $3.8M.
- My Hero Academia the Movie: You’re Next debuted with just over $3M domestically.
- And The Apprentice grossed $1.58M from 1740 screens.
Previous Episode

Joker fell flat, but can it be salvaged?
Joker: Folie a Deux had an unfortunate debut at the box office. Between poor audience and critical reception, and a box office result below expectations, it was a rough debut. Join Matthew for a solo deep-dive into the box office, reception, and audience analysis as we try to answer why Joker fell flat, and what can still come of it?
Topics and times:
- Joker: Folie a Deux domestic box office analysis - 1:29
- Joker: Folie a Deux international box office overview - 2:46
- Joker: Folie a Deux audience reception and media reaction - 4:24
- Joker: Folie a Deux audience analysis - 5:58
- How can Joker be salvaged? - 8:18
- Box office overview and other releases - 9:54
- Next week and upcoming releases - 13:34
Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Box Office Overview:
- Joker: Folie a Deux underperformed compared to industry predictions, grossing $37.8M with its debut domestically, and $81.1M internationally for a total of $118.9M.
- The Wild Robot added $18.7M domestically, and $13M internationally, which brought the total past $10M globally.
- Beetlejuice Beetlejuice grossed an additional $10.2M domestically, bringing the domestic total to $265M, and crossing $400M globally.
- Transformers One grossed $5.4M domestically, coming in at 4th position, and is now close to reaching the $100M worldwide mark.
- White Bird debuted this weekend to $1.5M in the domestic market.
Next Episode

Horror, cannibalism, and Halloween: Smile 2 marketing recommendations
Horror continues to reign in the build-up to Halloween! This week we’re talking Smile 2, diving deep into the audience to see how it differs to the 2022 original, and what marketing opportunities there may be to entice wider audiences to attend. With a number of titles in the box office and coming up soon, there’s a lot to dive into on this week’s instalment of Behind the Screens.
Topics and times:
- Smile 2 box office overview - 1:06
- Smile 2 in-depth audience analysis - 2:46
- Smile 2 marketing reccomendations - 5:36
- Horror’s continued October run - 7:28
- A24’s We Live In Time box office overview - 8:48
- Box office overview: The Wild Robot, Joker, Terrifier 3 - 9:39
- International break-ins - 12:33
- Upcoming title excitement - 14:56
- Next week - 17:54
Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Box Office Overview:
- Smile 2 took the number 1 spot globally with this weekend with $23M domestically and the same internationally for a worldwide debut of $46M.
- The Wild Robot is staying strong in week 4, with an added $10.1M domestically taking the domestic total to $101.7M, and fast approaching the $200M mark worldwide with $196M so far.
- Joker: Folie a Deux dropped a further 69% unfortunately, grossing only $2.2M in the domestic market, but $16.9M internationally, bringing the worldwide cume thus far to $192M.
- Terrifier 3 grossed an additional $9.3M domestically, bringing the total to $36M, along with $3M inernationally for a global total of $44.8M.
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