Behind the Screens

The musical Mean Girls debuted at the top of the US box office this past long weekend, while Jason Statham’s The Beekeeper followed close behind. Join us as we dive into the audiences and box office results for each on this week’s episode of Behind the Screens!

Topics and times:

• Freezing impact on the box office - 0:16
• Domestic box office overview - 1:54
• Mean Girls box office in-depth - 3:11
• Mean Girls audience analysis - 3:44
• Mean Girls hold and reception - 7:27
• The Beekeeper box office overview - 9:09
• The Beekeeper audience analysis - 9:43
• Other debut films & Soul’s theatrical release - 13:40
• Next week - 15:30
• Vista Group Customer Conference - 16:00

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

• Mean Girls debuted to the top domestic spot with $33.2M across the 4-day weekend in the US ($28M across 3 days) and $6.5M internationally for an opening weekend total of $35M.
• The Beekeeper grossed $19M domestically in its opening weekend, and a further $17M internationally for a worldwide gross of $34M.
• Wonka took 3rd position with $11M domestically this weekend, and crossed the half-billion dollar mark globally.
• Book of Clarence opened to the 9th position in the domestic box office with a $3M gross.
• Soul, Disney’s direct-to-streaming Pixar title of 2020 released in theatres and was 20th at the box office for the weekend, only grossing $557,000.

Our hosts aren’t the only ones clowning around this week, as we watched Terrifier 3 overtake Joker: Folie a Deux with an unfortunately dramatic 2nd week drop, and saw The Apprentice join the market. While Joker may not have been the box office boost we hoped to see, we’re looking ahead to promising pre-sales for Smile 2, Gladiator 2, and Wicked so join us Behind the Screens to see how the rest of 2024’s slate is shaping up.

Topics and times:

• Box office overview: Joker, Terrifier 3 - 0:58
• Terrifier 3 audience analysis - 2:30
• Terrifier 3 budget, profitability, and reception - 5:22
• Extended box office roundup - 6:27
• The Apprentice reception - 7:20
• Piece by Piece audience analysis - 8:15
• Saturday Night - 11:14
• Joker: Folie a Deux roundup - 11:53
• The Wild Robot, and pre-sales for Smile 2, Gladiator 2, and Wicked - 14:00
• Next week - 16:21

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:

• Terrifier 3 debuted at number 1 with $18.3M domestically and nearly $5M internationally. On a budget of only $2M, an opening weekend total of $23.1M makes Terrifier 3 likely to be the most profitable movie of the year.
• The Wild Robot grossed another $13.5M domestically, keeping a strong momentum in its 3rd week.
• Joker: Folie a Deux saw an unfortunate 81% drop in the domestic market with only $7M, making for the highest 2nd week drop of a comic book movie.
• Beetlejuice Beetlejuice in its 6th week was only a hair behind, also with $7M in the domestic market, where its total has now passed $275M.
• Piece by Piece, a lego documentary, debuted to $3.8M.
• My Hero Academia the Movie: You’re Next debuted with just over $3M domestically.
• And The Apprentice grossed $1.58M from 1740 screens.

The Marvels unfortunately saw the MCU’s lowest opening weekend box office results, so we take a look at what may be forming challenges for the MCU in audiences’ eyes. We break down who made it out for the film, the reporting cost-per-minute of production, and more on this week’s Behind the Screens.

Topics and times:

• The Marvels box office overview - 0:45
• The Marvels audience analysis - 2:01
• The challenges of the MCU’s scope for audiences - 5:43
• Cost-per-minute of production - 8:08
• Disney moves titles beyond 2024 - 9:09
• Journey to Bethlehem audience analysis - 11:00
• Box office holdovers - 13:28
• Next week - 17:02

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

• The Marvels debuted to $47M domestically and $63.3M internationally for a global total of $110.3M.
• Five Nights at Freddy’s grossed $9M domestically in its third week, and sits at $127.2M cumulatively in the domestic market and $124.7M internationally, so has grossed the $250M global mark.
• Taylor Swift: The Eras Tour brought in a further $5.9M domestically, and reached an international total of $68.4M for a global cumulative total of $241M.
• Priscilla made a further $4.8M domestically, bringing its total to $12.7M.
• Killers of the Flower Moon grossed $4.7M domestically, for a domestic total of $59.9, international total of $66.8M, and global total of $126.7M.
• The Holdovers meanwhile grossed $3.2M, bringing its total to $4.3M

As Kingdom of the Planet of the Apes marks a fantastic opening to the summer, can you guess which monkey-themed titles held audiences in common? Matthew, Ryan, and Simon bring us the box office and audience analysis, as well as a look at the dynamic audience evolution for Fall Guy’s second weekend on this instalment of Behind the Screens.

Topics and times:

• The Kingdom of the Planet of the Apes box office overview - 1:01
• The Kingdom of the Planet of the Apes audience analysis - 2:21
• Planet of the Apes franchise comparisons - 5:12
• Box office top 5 roundup - 6:24
• Fall Guy’s dramatic audience evolution - 7:52
• Marketing beyond the opening weekend - 10:10
• Pre-sales for IF - 10:50

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:

• The Kingdom of the Planet of the Apes grossed $58M in the domestic market with its debut, and a further $72.5M internationally for a worldwide total of $131M.
• Fall Guy fell by 51% into its second week, grossing $13.7M domestically and $23.1M internationally for a global total now of $103.7M.
• Challengers came in third with a drop of 38%, grossing $4.6M.
• Tarot grossed $3.45M for a drop of 47%.
• And Garfield, released now in 22 markets, grossed $11.8M dropping only 32%, reaching an international cumulative total of $36M thus far.

From Valentine’s Day to Presidents’ Day, there’s a long holiday period to delve into with this week’s box office. With Bob Marley: One Love achieving the 2nd-highest opening for a musical biopic, can it make up for the unfortunately lackluster debut of Madame Web? Join us Behind the Screens as we take a close look at the box office and audience breakdowns for both debut titles.

Topics and times:

• Vista group Conference - 0:39
• International box office overview - 3:17
• Domestic box office overview - 3:53
• Bob Marley: One Love box office - 5:20
• Bob Marley: One Love audience analysis - 7:08
• Madame Web box office - 12:15
• Madame Web audience analysis - 13:53
• Domestic box office roundup - 18:57
• Next week - 21:08

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

• Bob Marley: One Love debuted at the top of the box office, grossing $28.6M across the 3-day weekend, $34.1M from the 16th to the 19th, or if including the Valentines Day release for an extended evaluation, $52M in the domestic market. Across the weekend alone, Bob Marley: One Love grossed $29M across 47 international markets for a global total of $74.6M.
• Madame Web debuted to a decidedly lower result, grossing $15.4M in the domestic market over the 3-day weekend ($18M for Presidents’ Day weekend, $26M including Valentine’s Day), and $25.7M internationally from 61 markets.
• Argylle dropped to the 3rd spot this past weekend, bringing in $4.8M domestically in its 3rd week.
• Migration rose from 5th position last week to 4th, grossing another $3.8M for a total of $115M after 9 weeks.
• And The Chosen: Season 4 Episodes 4-6 took the 5th position, with $3.6M from the domestic market.