Did The Marvels miss the mark? The challenges of the MCU for audiences

11/14/23 • 19 min

The Marvels unfortunately saw the MCU’s lowest opening weekend box office results, so we take a look at what may be forming challenges for the MCU in audiences’ eyes. We break down who made it out for the film, the reporting cost-per-minute of production, and more on this week’s Behind the Screens.

Topics and times:

The Marvels box office overview - 0:45
The Marvels audience analysis - 2:01
The challenges of the MCU’s scope for audiences - 5:43
Cost-per-minute of production - 8:08
Disney moves titles beyond 2024 - 9:09
Journey to Bethlehem audience analysis - 11:00
Box office holdovers - 13:28
Next week - 17:02

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Marvels debuted to $47M domestically and $63.3M internationally for a global total of $110.3M.
Five Nights at Freddy’s grossed $9M domestically in its third week, and sits at $127.2M cumulatively in the domestic market and $124.7M internationally, so has grossed the $250M global mark.
Taylor Swift: The Eras Tour brought in a further $5.9M domestically, and reached an international total of $68.4M for a global cumulative total of $241M.
Priscilla made a further $4.8M domestically, bringing its total to $12.7M.
Killers of the Flower Moon grossed $4.7M domestically, for a domestic total of $59.9, international total of $66.8M, and global total of $126.7M.
The Holdovers meanwhile grossed $3.2M, bringing its total to $4.3M

Topics and times:

The Marvels box office overview - 0:45
The Marvels audience analysis - 2:01
The challenges of the MCU’s scope for audiences - 5:43
Cost-per-minute of production - 8:08
Disney moves titles beyond 2024 - 9:09
Journey to Bethlehem audience analysis - 11:00
Box office holdovers - 13:28
Next week - 17:02

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Marvels debuted to $47M domestically and $63.3M internationally for a global total of $110.3M.
Five Nights at Freddy’s grossed $9M domestically in its third week, and sits at $127.2M cumulatively in the domestic market and $124.7M internationally, so has grossed the $250M global mark.
Taylor Swift: The Eras Tour brought in a further $5.9M domestically, and reached an international total of $68.4M for a global cumulative total of $241M.
Priscilla made a further $4.8M domestically, bringing its total to $12.7M.
Killers of the Flower Moon grossed $4.7M domestically, for a domestic total of $59.9, international total of $66.8M, and global total of $126.7M.
The Holdovers meanwhile grossed $3.2M, bringing its total to $4.3M

Previous Episode

Fresh from AIMC, Priscilla, and pre-sales for The Marvels

With a return from the Australian International Movie Convention, Matthew, Ryan, and Simon are back together bringing us breakdowns from the domestic and international box office titles, examining the audience of Priscilla, and taking a deeper dive into the pre-sales audience for The Marvels as we look to bigger upcoming titles.

Topics and times:

AIMC - 0:15
Updates on the SAG-AFTRA strike - 1:07
Domestic box office overview - 2:54
Priscilla audience analysis - 4:01
International box office overview - 7:36
The Marvels pre-sales and pre-sale audience - 8:32
Next Week - 11:23

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Five Nights at Freddy’s dropped 76% bringing in $19M domestically for a total of $113M in the US market.
Taylor Swift: The Eras Tour grossed a further $13.6M, bringing its domestic cumulative total to $166M.
Killers of the Flower Moon made just under $7M, making a 26% drop.
Priscilla’s wide release gained $5.1M.
Radical in 5th position made $2.6M in its wide open.
Trolls Band Together released in 54 markets international markets grossing $13.2M, for an international cumulative total of $57M.

Next Episode

Four film debuts: tackling The Hunger Games, Trolls, Thanksgiving, and more!

This weekend saw The Hunger Games: The Ballad of Songbirds and Snakes, Trolls Band Together, Thanksgiving, and Next Goal Wins all debuting for a bold box office, with something for everyone from adventure to animation to horror. So we have plenty to dig into on this episode of Behind the Screens as we uncover the audiences for the top films, see how Songbirds and Snakes measures up against the previous Hunger Games titles, and the impressive performance of horror throughout 2023!

Topics and times:

The Hunger Games: The Ballad of Songbirds and Snakes box office overview - 1:01
The Hunger Games: The Ballad of Songbirds and Snakes audience analysis - 2:31
Trolls Band Together box office and audience - 4:50
Thanksgiving box office overview - 9:02
Thanksgiving audience analysis - 10:25
Box office roundup - 12:20
Next week - 15:41

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Hunger Games: The Ballad of Songbirds and Snakes opened to $44M domestically and $54.5M internationally, making for a global opening weekend of $98.5M.
Trolls Band Together debuted to $30.6M in the domestic market, while it grossed $76.8M internationally for a worldwide weekend of $108.5M.
Thanksgiving grossed $10.3M domestically and a further $2.5M internationally for a worldwide total of $12.7M.
The Marvels fell 78% in the domestic box office, taking $10.2M. Internationally it’s cumulative total stands at $96M, with its worldwide total to date $160M.
Five Nights at Freddy’s took another $3.5M domestically, bringing its worldwide total to $272M.