Behind the Review

As the owner and solo employee at Trickery, a magic & comedy show in Chicago, Aaron Rabkin wears many hats — and not just ones with rabbits inside. To keep the show fresh and maintain his energy, Aaron adopts the motto “less is more,” creating intimate shows for audiences of up to 35 people. Hear from one of these attendees, reviewer Jackie M., about her experience at the show and from Aaron about how his hard work has achieved Trickery a perfect record of 5-star reviews, including Jackie’s.

Trickery More about the episode Theme Music by Ali Schwartz and Meserole Sound

Implementing feedback from all the reviews you receive as a business owner can be an overwhelming task but don’t make the mistake of overlooking their importance. In this episode of Behind the Review, Alok Ahuja, founder of Trexity, shares how he utilizes constructive criticism to guide the direction of his business. Even after finding success as a CEO, the voices of his customers is something he’ll never let go unheard.

Trexity More about the episode Theme Music by Ali Schwartz and Meserole Sound

It takes a lot to start a small business, and often, individuals face many barriers along the way. We deep into a common barrier many entrepreneurs face when jumpstarting their small business: a lack of funds. Through interviewing three individuals who have successfully raised money to launch their businesses, we will answer the following questions: How can I raise money for my small business? What tools are out there to help with my money-raising goals? What challenges might I face while doing so?

Listen to the Side Hustle to Small Business podcast on Apple Podcasts or Spotify, or visit: entm.ag/hiscox

In ep. 11 of the "Biz Bites" series, we dive into how services businesses can leverage Yelp to attract and convert leads. Discover impactful features to get your business found, from setting up your service area to selecting the right services offered. Learn tips for optimizing your Yelp profile, responding quickly to job requests, and converting a message or job request on any platform into a paying customer.

Yelp tools that help a home services business attract qualified leads

4 tips for turning job requests into sales

Jonathan and Drew Scott, the renowned Property Brothers, share their entrepreneurial journey from childhood ventures to real estate, development, and ultimately TV! Their authenticity and innovative approach have shaped their success in home renovation and merchandising. Hear about their new show, "Don't Hate Your House," and their commitment to making homes healthier and more affordable. Tune in for valuable insights on marketing, feedback, and embracing social media in today's digital age.