Behind the Review

When customers write reviews on Yelp, they help others find great local businesses and provide business owners with valuable constructive feedback. Their words matter more than they might know. This week, Yelp’s Small Business Expert Emily Washcovick is joined by Community Manager Bailey Dixon to share how customers can write impactful reviews that help their communities—both consumers and businesses—build positive experiences.

More about the episode Theme Music by Ali Schwartz and Meserole Sound

Emily chats with Spencer Horsman & Nicole Bailey, creators of an intimate magic experience that was ranked #2 in Arts & Entertainment on Yelp + Entrepreneur Media's first ever Top 150 Mom & Pop Shops list. Discover their captivating journey, engaging tricks on and off the stage, and how a personal touch creates memorable experiences. Delve into the role of reviews in shaping their success, and what clients like Derick Y think of the show.

Illusions Bar & Theater More about the episode Theme Music by: Ali Schwartz and Meserole Sound

While building Starbright Floral Design, owner Nic Faitos has asked himself a lot of questions over the almost 30 years in business, but the biggest one to him is just two words: “Why not?” Emily sat down with Nic in New York City inside the floral studio to talk about how that simple question has helped him grow the company from a small floral delivery service to a business that today serves clients like Horizon Media and Netflix.

Starbright Floral Design More about the episode Theme Music by Ali Schwartz and Meserole Sound

Located in Queens, NY, Aigner Chocolates has been serving chocolate treats and sweets for 93 years. When Rachel Kellner bought the longstanding chocolate shop with her husband, she brought values from a previous career in social work, prioritizing community service on both a small and large scale. In this live episode, hear from owner Rachel and Yelp Queens Community Manager Samantha B. about the importance of community and family to the business and how that has contributed to their success.

Aigner Chocolates More about the episode Theme Music by - Ali Schwartz and Meserole Sound

From reaching out after one of his clients misses a class, to providing an affordable one week trial for new clients, Ambitious Athletics makes connecting with clients their top priority. Ambitious Athletics strives to provide clients the tools they need to reach their goals, using a more personal approach for each individual. Hear from owner Carmen Sturniolo on how he makes sure he creates a safe and friendly environment for his clients; he’s joined by Steven C, a satisfied customer.