From Overworked CPA to Successful Guitar Membership with John Hatcher

07/25/19 • 41 min

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Behind The Membership with Callie Willows

John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership.

John was previously a CPA and tax accountant working 60 to 80 hours a week, but since having his membership he has been able to quit his job and now focuses full time on his membership site, giving him far more freedom. This is even more impressive when you consider that John's membership only actually costs $9 a month!

In this episode John talks about how he made that career transition, as well as how he manages his time and the challenge of content creation in a video-heavy membership site. John also talks about how he went from not having any community at all in his membership, to struggling to get engagement, to now having a thriving community with members connecting and sharing their own videos as well. And of course lots more too!

John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership.

Previous Episode

Experimenting with Closing the Doors to her Membership with Varvara Lyalyagina

Varvara Lyalyagina from Start Blog Up joins Callie Willows for this episode of Behind the Membership to talk all about her membership for Russian speaking entrepreneurs, The Studio.

In this episode Varvara's talking about how she is succeeding with her membership despite it being for a market not as familiar with the membership model, and why she has decided, after a year of being open all the time, to experiment with moving from an always open model to closing the doors and only letting new members in at certain times.

Varvara also talks about the emotional challenges of running a membership and learning not to take cancellations personally, the power of members promoting your membership for you, and how adding a personal touch with things like video and gifts is aiding her retention. And Varvara also shares her strategy for running online parties to attract new members, plus more!

Next Episode

Reducing Stress and Creating a Membership You Love with Deborah Engelmajer

In this episode of Behind the Membership, Deborah Engelmajer discusses her membership site for makers and handmade businesses, Tizzit HQ. Deborah's membership is just eight months old, but already a six figure a year business.

Deborah shares how she actually delayed creating her membership site in order to build her audience first, which she attributes as the key to her success. She also talks about how having a membership site has reduced stress and provided more balance, enabling Deborah to do what she loves, like focus on her community.

And Deborah also discusses how engaged the Tizzit community is and what she does to encourage this, including how she sent welcome packages to her first 250 members when she initially launched. Plus the challenges of content creation, how aspects of the membership such as coaching calls, have evolved since the membership first opened and much more.