Episode 009 - Matt O'Keefe

02/18/20 • 21 min

Michael and Marcus sit down with Matt O’Keefe, President of Sports at Loud And Live. They discuss Matt’s involvement as an athlete manager for some of the top CrossFit athletes, his journey as an entrepreneur, and the transferable skills he’s learned through CrossFit.

(1:18) Athlete management.

(1:45) Loud And Live.

(3:40) Journey as an entrepreneur.

(10:12) Changes in CrossFit.

(13:14) Preparing athletes for success.

(14:57) Lessons learned from CrossFit.

(16:16) Personal training schedule.

(18:54) Are we proud of this?

@loudlivesports

@okeefemr

loudlive.com

wodapalooza.com

(1:18) Athlete management.

(1:45) Loud And Live.

(3:40) Journey as an entrepreneur.

(10:12) Changes in CrossFit.

(13:14) Preparing athletes for success.

(14:57) Lessons learned from CrossFit.

(16:16) Personal training schedule.

(18:54) Are we proud of this?

@loudlivesports

@okeefemr

loudlive.com

wodapalooza.com

Previous Episode

Episode 008 - Sam Kitching & Dan Williams

Michael and Marcus catch up with Sam Kitching & Dan Williams, Owners and Co-Founders of WIT Fitness, a London-based training retailer and brand. They discuss doing whatever it takes to get the job done as entrepreneurs, creating brands that consumers connect with, and pushing the envelope in the CrossFit space.

(1:10) What is WIT?

(2:53) Whatever It Takes.

(3:40) Evolution of WIT.

(6:44) Experiential retail.

(8:27) Creating a destination for athletes.

(10:01) Prioritizing fitness and training.

(12:00) Overcoming obstacles.

(14:56) Building successful partnerships.

(17:54) Leading a team.

(20:07) Entrepreneurship.

Next Episode

Episode 010 - Will Ahmed

Michael and Marcus dive into the topics of strain, recovery, and sleep with Will Ahmed, Founder and CEO of WHOOP, a wearable fitness tracker that uses a holistic approach to interpreting data to help users better understand how their bodies function. WHOOP began with a focus on helping professional athletes learn how to treat their bodies and has partnered with many major sports organizations. Today, WHOOP not only helps professional athletes, but applies to people in their everyday lives, including CrossFitters, youth athletes, and CEOs.

(1:08) WHOOP’s mission.

(7:03) Generating revenue.

(9:09) Making data digestible.

(11:12) Recovery.

(14:08) Sleep.

(18:29) Health.

(19:42) Nutrition.

(22:52) Wearable technology.

(28:32) WHOOP for CrossFitters.

(30:09) Expanding outside professional athletes.

(31:44) Youth athletes.

(33:05) What keeps you up at night?