To Sell in Business is Human | Dan Pink | Podcast series / Marketing

08/30/22 • 41 min

Dan Pink is the author of six outstanding books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 40 languages, and have sold millions of copies.

Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

He did his undergrad at Northwestern and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, and a few others. He is a die hard baseball fan rooting for the Washington Nationals baseball fan... DC, with his family.

Dan says, “We are all in sales now. And yet for some the mere mention of “Sales” conjures up images of the typical pushy—even “can’t trust him as far as I can throw him — car salesman who approaches you with fake enthusiasm upon visiting any given dealership. Some of us can sell snow to an eskimo...but for others, it ranks up there with public speaking as one of their least favorite things to do. Is being good at sales something we’re born with? Or can it be learned. If what Dan says is right—that we’re all in Sales now, I guess we should hunker down and figure this out.

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Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

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The Brains and Brawn of Business | Rob Siegel | Podcast series / Marketing

Rob Siegel is a lecturer at Stanford University’s Graduate School of Business who specializes in teaching strategy and innovation for both large and small-scale businesses and companies. He is the author of the book The Brains and Brawn Company [https://amzn.to/3bY1CJz] which uses the brain and body as metaphors for ways that companies can be successful holistically.
Siegel has spent time researching the ways in which technology changes things in the business sector and he has explored how companies can integrate digital and physical solutions for their client base and customers. It’s a fascinating career to have but Siegel tells me that he never had an idea that he’d end up here and he found his work by happenstance. “When I was a teenager, I was just a big, fat loser,” he says. “I was just trying to think about how I was going to get beer and try to meet girls. And I didn’t really know what I wanted to do. I entered UC Berkeley as a seventeen-year-old, and my roommate was working for a software company. This was the mid-eighties and I had played with computers, but I didn’t really know software or how it was made. I was thinking about studying engineering and I said, okay I need to make some beer money now that I’m in college and so I ended up going to work for the software company part time and I loved it. I loved technology; I loved the people. I loved the energy.”
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I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Special thanks to our sponsor Vimeo!
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.
I use Vimeo to host / broadcast live events...
I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course...put your vids behind a paywall and charge for it.
Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals.

There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!

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Seth Godin | Everything You (probably) DON'T Know about Marketing | Podcast series / Marketing

This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know.
Special Thanks to our sponsors!
Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! If you sleep with someone every night like I do, you would normally have to compromise with your partner on temperature... But not with Eight Sleep. The Pod is the only sleep technology that dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the pod, you can start sleeping as cool as 55°F or as hot as 110°F. You control everything with an app on your phone and it’s really easy. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, up to 32% improvement in sleep quality, and up to 34% more deep sleep. The new Pod 3 enables more accurate sleep and health tracking with double the amount of sensors, delivering you the best sleep experience on Earth. The Pod is not magic, but it feels like it.
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
Vimeo:
This episode is brought to by Vimeo...

I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.
I use it to host / broadcast live events...
I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals.

There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!

WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

Support the show