Behind the Brand with Bryan Elliott

Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content."
A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like?
They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience.
Hashemi now runs an agency called Snowball that helps brands and people with personal brands find the right mix of art & science to create hit shows that create influence, lead to sales and much more.
If you're even the slightest bit in charge of a brand, I believe you'll love this value-packed episode and will to learn how to build your brand with video content in this episode of Behind the Brand with Bryan Elliott.
Special Thanks to our Sponsor We Feed Raw!
We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.

Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.

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• Meal plans are customizable based on age, activity level, size and more.

Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.

Want to try it out? Just visit: WeFeedRaw.com and enter code : “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.

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The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand.

Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand:

First, there's a crucial difference between having a logo and having a brand. As Seth illustrated with his hotel analogy, "If Nike opened a hotel, we'd all know exactly what it would be like. If Hyatt made sneakers, we'd have no clue." A true brand makes a distinct promise and sets clear expectations. The real measure of your brand isn't your logo or slogan – it's how much extra people will pay above the substitute. If customers won't pay more for your offering versus the competition, you don't have a brand; you have a commodity with a logo.

Special Thanks to our Sponsor!

If you know me, I have a few key things in my pockets at all times.
1. My car keys...
2. Some chapstick for sun protection
3. And chewing gum.

The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber... Yuck!

That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used...Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.

What makes it so special?
Well, this gum does more than just freshen your breath.

It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.

Plus, every single ingredient serves a purpose—right down to the natural sweeteners.

Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.

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You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool.

Go with us behind the brand of Hyperice with CEO, Jim Huether!
Special Thanks to our sponsors!
Fourlaps:
This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.

Eight Sleep:
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping better!
Vimeo:
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.

There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!

WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

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Dan Pink is the author of six outstanding books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 40 languages, and have sold millions of copies.

Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

He did his undergrad at Northwestern and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, and a few others. He is a die hard baseball fan rooting for the Washington Nationals baseball fan... DC, with his family.

Dan says, “We are all in sales now. And yet for some the mere mention of “Sales” conjures up images of the typical pushy—even “can’t trust him as far as I can throw him — car salesman who approaches you with fake enthusiasm upon visiting any given dealership. Some of us can sell snow to an eskimo...but for others, it ranks up there with public speaking as one of their least favorite things to do. Is being good at sales something we’re born with? Or can it be learned. If what Dan says is right—that we’re all in Sales now, I guess we should hunker down and figure this out.

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I think you’re really going to like this episode with bestselling author Greg McKeown. He’s a Brit and seems like a deeply spiritual man with strong convictions for his family and faith.

That is what he credits for a recent health scare with one of his children who had a serious undiagnosed illness but eventually regained her health. Greg talks about the idea of Essentialism, which is not like minimalism where you pair down your belongings to the bare bones... No, Essentialism is about keeping only the things, ideas and beliefs that serve you well. This resonates with me as I’ve shared my story when I felt like a victim 10 years ago during a really dark time in my life. I was able to swap that story and adopt a new one of being a survivor —that was my essential keepsake.

I would also like to thank our sponsor LMNT — and speaking of essentials...it’s a good segue into this amazing drink that’s improved my health in a big way. Some of you know I’ve been battling migraines for a while and my doctor hasn’t found any solutions for me. I’m so sick of taking medicine so I talked to several pro athlete friends and their trainers who told me I was probably missing important electrolytes.

I ordered some LMNT [spelled with the 4 letters LMNT] which as essentials like magnesium, potassium and sodium and over a 30 day period I saw my headaches decrease by about half. I am hooked and so I reached out to the folks at LMNT HQ and we’re now working together to help more of you.

Electrolyte deficiency or imbalances can cause headaches, cramps, fatigue, and weakness. For those FASTING meals or working out for fitness: electrolytes can make the difference between feeling great and feeling like garbage. When you sweat, the primary electrolyte lost is sodium - athletes can lose up to 7 grams per day. When sodium isn’t replaced, it’s common to experience muscle cramps and fatigue. Anyway, I drink one before working out in the morning and one later after dinner to hydrate for the next day.

Want to try a free sample pack? Goto: DrinkLMNT.com/BryanElliott and they will send you all of the flavors to try, shipping is 5 bucks.

My personal favorite is the chocolate because I put it in my protein shake. I also love the Orange Salt. There’s a new watermelon flavor and I’m excited to try it!

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