Behind the Brand with Bryan Elliott
Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.
Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:
Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: [email protected]
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Top 10 Behind the Brand with Bryan Elliott Episodes
Goodpods has curated a list of the 10 best Behind the Brand with Bryan Elliott episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Behind the Brand with Bryan Elliott for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Behind the Brand with Bryan Elliott episode by adding your comments to the episode page.
Expect the Unexpected in Business | Hyperice CEO, Jim Huether | Podcast series / Marketing
Behind the Brand with Bryan Elliott
11/04/22 • 46 min
You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool.
Go with us behind the brand of Hyperice with CEO, Jim Huether!
Special Thanks to our sponsors!
Fourlaps:
This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.
Eight Sleep:
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping better!
Vimeo:
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
To Sell in Business is Human | Dan Pink | Podcast series / Marketing
Behind the Brand with Bryan Elliott
08/30/22 • 41 min
Dan Pink is the author of six outstanding books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 40 languages, and have sold millions of copies.
Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.
He did his undergrad at Northwestern and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, and a few others. He is a die hard baseball fan rooting for the Washington Nationals baseball fan... DC, with his family.
Dan says, “We are all in sales now. And yet for some the mere mention of “Sales” conjures up images of the typical pushy—even “can’t trust him as far as I can throw him — car salesman who approaches you with fake enthusiasm upon visiting any given dealership. Some of us can sell snow to an eskimo...but for others, it ranks up there with public speaking as one of their least favorite things to do. Is being good at sales something we’re born with? Or can it be learned. If what Dan says is right—that we’re all in Sales now, I guess we should hunker down and figure this out.
Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing
Behind the Brand with Bryan Elliott
07/30/21 • 51 min
I think you’re really going to like this episode with bestselling author Greg McKeown. He’s a Brit and seems like a deeply spiritual man with strong convictions for his family and faith.
That is what he credits for a recent health scare with one of his children who had a serious undiagnosed illness but eventually regained her health. Greg talks about the idea of Essentialism, which is not like minimalism where you pair down your belongings to the bare bones... No, Essentialism is about keeping only the things, ideas and beliefs that serve you well. This resonates with me as I’ve shared my story when I felt like a victim 10 years ago during a really dark time in my life. I was able to swap that story and adopt a new one of being a survivor —that was my essential keepsake.
I would also like to thank our sponsor LMNT — and speaking of essentials...it’s a good segue into this amazing drink that’s improved my health in a big way. Some of you know I’ve been battling migraines for a while and my doctor hasn’t found any solutions for me. I’m so sick of taking medicine so I talked to several pro athlete friends and their trainers who told me I was probably missing important electrolytes.
I ordered some LMNT [spelled with the 4 letters LMNT] which as essentials like magnesium, potassium and sodium and over a 30 day period I saw my headaches decrease by about half. I am hooked and so I reached out to the folks at LMNT HQ and we’re now working together to help more of you.
Electrolyte deficiency or imbalances can cause headaches, cramps, fatigue, and weakness. For those FASTING meals or working out for fitness: electrolytes can make the difference between feeling great and feeling like garbage. When you sweat, the primary electrolyte lost is sodium - athletes can lose up to 7 grams per day. When sodium isn’t replaced, it’s common to experience muscle cramps and fatigue. Anyway, I drink one before working out in the morning and one later after dinner to hydrate for the next day.
Want to try a free sample pack? Goto: DrinkLMNT.com/BryanElliott and they will send you all of the flavors to try, shipping is 5 bucks.
My personal favorite is the chocolate because I put it in my protein shake. I also love the Orange Salt. There’s a new watermelon flavor and I’m excited to try it!
The Last Independent Skateboard Business | Loaded Boards CEO, Don Tashman | Podcast series / Marketing
Behind the Brand with Bryan Elliott
07/16/21 • 40 min
Don Tashman is the CEO frontman behind Loaded Boards, one of the last independent skateboard companies in the United States. Check out their boards here: https://loadedboards.com/
Tilman Fertitta | Transform Your Business | Podcast series / Marketing
Behind the Brand with Bryan Elliott
10/25/19 • 44 min
Tilman Fertitta is an American billionaire businessman and television personality. He is the chairman, CEO, and sole owner of Landry's, Inc., one of the largest restaurant corporations in the U.S. He also owns the Golden Nugget Hotel & Casinos and National Basketball Association's Houston Rockets. His new book, Shut Up and Listen! is a no-nonsense approach to help you be successful in your business.
Seth Godin | The Best Advice for Business & Life | Podcast series / Marketing
Behind the Brand with Bryan Elliott
03/03/19 • 9 min
Seth Godin gave me some advice that changed my life.Fair warning, I share some personal stuff. This is an edited clip from the end of a 2-hour by-invite-only conference I hosted with Seth in Feb. 2018. It has since gone on to received over half a million views on Youtube with no signs of slowing down. If you've been playing the victim or waiting to get picked...this podcast episode might be for you.
It turns out The "soft skills" like honestly, integrity and vulnerability have always been the most important to any kind of success. Ironically, unlike most other business related skills that can be taught, these skills must be developed because they are not inherent. I'm working on getting better in this area but admittedly it takes work. I like what author Brené Brown said: “Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” Here's a little video of me trying to put this into practice.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip
Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: [email protected]
THIS is Strategy | Seth Godin
Behind the Brand with Bryan Elliott
10/23/24 • 61 min
Few names carry the weight of Seth Godin when it comes to modern marketing.
With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience.
Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing.
Today, we’re discussing the hard-earned lessons and sights in his new book, This is Strategy, reflections on what truly drives success in a constantly changing world.
Special Thanks to our Sponsor Inside Tracker!
It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why...
My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.
I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.
It was so easy.
A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.
How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.
Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand
The Business of Tracking Your Health & Performance | WHOOP CEO, Will Ahmed | Podcast series / Marketing
Behind the Brand with Bryan Elliott
04/10/23 • 62 min
Will Ahmed is the son of immigrant parents who found his passion early while studying at Harvard and discovered the #1 threat to health that was being ignored by the behemoth brands in the wearable space like Apple, Nike, Under Armour, FitBit and more.
Special thanks to this week’s partner WeWork!
The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.
Get out of the house for a few hours and pop by WeWork’s co-working space when you need it. Looking to reconnect the team a few times a week? Bring everyone together in an office that fits what they need. Take meetings or off-sites around the world, from London to LA. Unlock hundreds of locations easily with amenities like; free coffee & tea. They’re even dog friendly!
Now, you can try out your local WeWork– for the day– for 50% off!
To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BEHINDTHEBRAND at checkout by April 15, 2023 to receive 50% off your booking. Valid on one workspace booking. Terms apply.
Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip
This episode is brought to by Vimeo...
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
- It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.
- I use it to host / broadcast live events...
- I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
- What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course...put your vids behind a paywall and charge for it.
- Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals.
There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length
2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople
3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
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Get Behind the Brand on...
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
Facebook: http://fb.com/BehindtheBrand
For business inquiries: [email protected]
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
Wired to Eat: The Business of Food | Robb Wolf
Behind the Brand with Bryan Elliott
03/03/22 • 59 min
Wolf believes that all wellness is rooted in sleep, food, movement, and community and that if we can get a handle on those things we will need to see our doctors far less. The onus falls on us, but he’s doing his part to educate and help the masses not only with his books, but also with LMNT Electrolyte supplements.
https://www.behindthebrand.tv/lmnt
His story and his life’s mission is one that I personally vibe with and can relate to. I have had my own moments of experimenting with food and exercise and diet in my own search to deal with chronic headaches and sleep apnea. In my journey, I saw countless doctors who took educated guesses on how to fix what was ailing me, but in the end, I knew intuitively to a degree what was going to work and what was not. Neither Wolf nor I want to disparage doctors in any way. When something goes wrong, having a trusted physician is an incredible advocate to have, but when it comes to overall wellness, there are actions that we as people can take to advocate for ourselves that limit how much medical care we need.
Special Thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:
How to Build an Unconventional Brand that Sells for $419 Million | Mike Fata
Behind the Brand with Bryan Elliott
06/27/24 • 64 min
Mike Fata, a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship.
Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped guide the strategic sale of the company to Tilray for $419 million dollars in 2019. Since then, Mike has celebrated and supported other business ventures as an entrepreneur, investor, advisor and mentor.
Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott
Connect with me personally on social media:
Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott
See my film and commercial production work here:
http://bit.ly/thegoodbrainwork
For business inquiries: [email protected]
Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:
➡️ Powerful cooling down to 37°F
➡️ Smartphone connectivity for ultimate control
➡️ Sleek exterior design
The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!
Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
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FAQ
How many episodes does Behind the Brand with Bryan Elliott have?
Behind the Brand with Bryan Elliott currently has 178 episodes available.
What topics does Behind the Brand with Bryan Elliott cover?
The podcast is about Branding, Marketing, Entrepreneur, Entrepreneurship, Business Strategy, Podcasts, Brand Strategy and Business.
What is the most popular episode on Behind the Brand with Bryan Elliott?
The episode title 'Everything You (probably) Don't Know About Marketing & Business | Chris Do | Podcast series / Marketing' is the most popular.
What is the average episode length on Behind the Brand with Bryan Elliott?
The average episode length on Behind the Brand with Bryan Elliott is 53 minutes.
How often are episodes of Behind the Brand with Bryan Elliott released?
Episodes of Behind the Brand with Bryan Elliott are typically released every 6 days.
When was the first episode of Behind the Brand with Bryan Elliott?
The first episode of Behind the Brand with Bryan Elliott was released on Jan 1, 2019.
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