THE ONE THING | Seth Godin: This is Marketing
02/03/25 • 42 min
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand.
Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand:
First, there's a crucial difference between having a logo and having a brand. As Seth illustrated with his hotel analogy, "If Nike opened a hotel, we'd all know exactly what it would be like. If Hyatt made sneakers, we'd have no clue." A true brand makes a distinct promise and sets clear expectations. The real measure of your brand isn't your logo or slogan – it's how much extra people will pay above the substitute. If customers won't pay more for your offering versus the competition, you don't have a brand; you have a commodity with a logo.
Special Thanks to our Sponsor!
If you know me, I have a few key things in my pockets at all times.
1. My car keys...
2. Some chapstick for sun protection
3. And chewing gum.
The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber... Yuck!
That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used...Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.
What makes it so special?
Well, this gum does more than just freshen your breath.
It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.
Plus, every single ingredient serves a purpose—right down to the natural sweeteners.
Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand.
Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand:
First, there's a crucial difference between having a logo and having a brand. As Seth illustrated with his hotel analogy, "If Nike opened a hotel, we'd all know exactly what it would be like. If Hyatt made sneakers, we'd have no clue." A true brand makes a distinct promise and sets clear expectations. The real measure of your brand isn't your logo or slogan – it's how much extra people will pay above the substitute. If customers won't pay more for your offering versus the competition, you don't have a brand; you have a commodity with a logo.
Special Thanks to our Sponsor!
If you know me, I have a few key things in my pockets at all times.
1. My car keys...
2. Some chapstick for sun protection
3. And chewing gum.
The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber... Yuck!
That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used...Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.
What makes it so special?
Well, this gum does more than just freshen your breath.
It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.
Plus, every single ingredient serves a purpose—right down to the natural sweeteners.
Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.
Previous Episode
This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discovered blogging and Youtube. In 6 years he's built an Epic Gardening business https://www.epicgardening.com/
Special Thanks to our Sponsor!
If you know me, I have a few key things in my pockets at all times.
1. My car keys...
2. Some chapstick for sun protection
3. And chewing gum.
The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber... Yuck!
That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used...Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.
What makes it so special?
Well, this gum does more than just freshen your breath.
It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.
Plus, every single ingredient serves a purpose—right down to the natural sweeteners.
Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.
Next Episode
How Building a Sense of Belonging Turned Industrious into a $800 Million Brand
In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBRE, offers a masterclass in how to transform a startup into an industry leader.
"I believe everyone deserves to feel like they belong at work," says Anna Squires Levine, who joined the company in its early days and now serves as President alongside CEO Hodari. This simple yet powerful philosophy has become the cornerstone of Industrious's success, helping it attract everyone from small businesses and entrepreneurs to Fortune 500 companies.
Special Thanks to our Sponsor!
If you know me, I have a few key things in my pockets at all times.
1. My car keys...
2. Some chapstick for sun protection
3. And chewing gum.
The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber... Yuck!
That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health.
Underbrush is Made with natural tree saps, just like our ancestors used...Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California.
What makes it so special?
Well, this gum does more than just freshen your breath.
It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.
Plus, every single ingredient serves a purpose—right down to the natural sweeteners.
Want to try it out? head to NathanandSons.com and get your favorite flavor.
Use the code: Bryan - B-R-Y-A-N and get a great deal.
Special Thanks to our Sponsor We Feed Raw!
We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.
Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.
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Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.
Want to try it out? Just visit: WeFeedRaw.com and enter code : “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.
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