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Behind The Brand - Episode 6 - Behind the Green Apron: The Founding and Rise of Starbucks

Episode 6 - Behind the Green Apron: The Founding and Rise of Starbucks

05/25/23 • 24 min

Behind The Brand

In this episode of Behind the Brand, we dive into the incredible journey of Starbucks - the company that revolutionized the coffee industry. Starting from humble beginnings in Seattle, Starbucks has become a global empire with its iconic green logo recognized worldwide.

We'll explore how the founders' vision for high-quality, darkly roasted coffee led to a new coffee culture in America and beyond. Join us as we trace the steps of Starbucks' ascent, discuss the strategies that fueled its growth, and reveal how it became the coffee giant it is today.

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In this episode of Behind the Brand, we dive into the incredible journey of Starbucks - the company that revolutionized the coffee industry. Starting from humble beginnings in Seattle, Starbucks has become a global empire with its iconic green logo recognized worldwide.

We'll explore how the founders' vision for high-quality, darkly roasted coffee led to a new coffee culture in America and beyond. Join us as we trace the steps of Starbucks' ascent, discuss the strategies that fueled its growth, and reveal how it became the coffee giant it is today.

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